Home / Knowledge / News / Apparel/Garments / ONLY shows new denim range through S/S campaign
ONLY shows new denim range through S/S campaign
21
Feb '14
ONLY shows off its denim DNA through its brand new Spring/Summer campaign. The fashion- forward campaign centers on ONLYs latest denim collection and features model Sonja Van Den Heever, who fiercely portrays the core of ONLYs denim universe through intriguing pictures, in which she models.
 
ONLYs ultimate denim must-haves, such as this season’s trendy jumpsuits and the classic slim fit jean. With her fresh look and understated intensity, Sonja is the quintessence of coolness and consequently the perfect pick for portraying ONLYs denim world. 
 
The campaign images were shot in the streets of Bologna, and the monochrome look of these visual surroundings functioned to further strengthen the vitality and power that that frames collectively radiate. 
 
These simple settings - along with Sonja’s strong portrayal - made the campaign successful in objectifying the very essence of the ONLY attitude and denim feel.
 

ONLY

Must ReadView All

Apparel/Garments | On 1st Jul 2016

Assocham says risks from Brexit more than perceived

Trade and Industry body Assocham has warned that the risks to global...

Apparel/Garments | On 30th Jun 2016

Retailers hail Model Shop announcement, pay hikes

Retailers have welcomed the government’s decision to allow shops,...

Yin Group chairman Yin Zhiyong

Textiles | On 30th Jun 2016

Changyuan acquires textile machinery maker Yin Science

Changyuan Group (also CYG Group) has announced acquisition of textile ...

Interviews View All

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search