Home / Knowledge / News / Apparel/Garments / ONLY shows new denim range through S/S campaign
ONLY shows new denim range through S/S campaign
21
Feb '14
ONLY shows off its denim DNA through its brand new Spring/Summer campaign. The fashion- forward campaign centers on ONLYs latest denim collection and features model Sonja Van Den Heever, who fiercely portrays the core of ONLYs denim universe through intriguing pictures, in which she models.
 
ONLYs ultimate denim must-haves, such as this season’s trendy jumpsuits and the classic slim fit jean. With her fresh look and understated intensity, Sonja is the quintessence of coolness and consequently the perfect pick for portraying ONLYs denim world. 
 
The campaign images were shot in the streets of Bologna, and the monochrome look of these visual surroundings functioned to further strengthen the vitality and power that that frames collectively radiate. 
 
These simple settings - along with Sonja’s strong portrayal - made the campaign successful in objectifying the very essence of the ONLY attitude and denim feel.
 

ONLY

Must ReadView All

Textiles | On 27th Aug 2016

French textile machinery makers to show at ITMA CITME

Seven French textile machinery manufacturers will showcase their...

courtesy: Delta Galil

Fashion | On 27th Aug 2016

VF Corp completes sale of 3 brands to Delta Galil

VF Corporation, a global leader in the design, manufacture, marketing ...

Courtesy: CSD

Textiles | On 27th Aug 2016

CSD to modernise its cotton seed processing plant

Having received approval from the Narrabri Shire Council and the...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
August 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search