Home / Knowledge / News / Apparel/Garments / ONLY shows new denim range through S/S campaign
ONLY shows new denim range through S/S campaign
21
Feb '14
ONLY shows off its denim DNA through its brand new Spring/Summer campaign. The fashion- forward campaign centers on ONLYs latest denim collection and features model Sonja Van Den Heever, who fiercely portrays the core of ONLYs denim universe through intriguing pictures, in which she models.
 
ONLYs ultimate denim must-haves, such as this season’s trendy jumpsuits and the classic slim fit jean. With her fresh look and understated intensity, Sonja is the quintessence of coolness and consequently the perfect pick for portraying ONLYs denim world. 
 
The campaign images were shot in the streets of Bologna, and the monochrome look of these visual surroundings functioned to further strengthen the vitality and power that that frames collectively radiate. 
 
These simple settings - along with Sonja’s strong portrayal - made the campaign successful in objectifying the very essence of the ONLY attitude and denim feel.
 

ONLY

Must ReadView All

Courtesy: Applied DNA Sciences

Apparel/Garments | On 24th Feb 2017

SigNatureT DNA can help prevent apparel counterfeiting

SigNatureT DNA is forensic molecular tag by Applied DNA Sciences...

Textiles | On 24th Feb 2017

Pakistan's textile exports down 1.54% in July-Jan FY17

The value of textile and garment exports made by Pakistan decreased...

Courtesy: The Irish News/Christian Cowan (Google)

Fashion | On 24th Feb 2017

Google & Christian Cowan create 'really blue' jeans

Google has partnered with British fashion designer Christian Cowan to ...

Interviews View All

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search