Home / Knowledge / News / Apparel/Garments / Banana Republic debuts 'True Outfitters' Spring campaign
Banana Republic debuts 'True Outfitters' Spring campaign
22
Feb '14
Banana Republic unveils a new look with its Spring 2014 campaign – a heartfelt nod to the modern day adventurer who appreciates the journey, not just the destination, and is perfectly outfitted every step of the way. 
 
Inspired by the brand’s heritage and the pioneering spirit of its San Francisco roots, the campaign celebrates authenticity with style and the California state of mind – core qualities that define Banana Republic, the true outfitters of modern American style. “TRUE OUTFITTERS” will debut globally the first week of March.
 
“We’ve been outfitters since our days on safari, and today we outfit people for their modern lives – for all those things that make up day to day life, and especially those big and small moments that matter most”
 
The campaign champions true relationships, true style and true emotions, illustrating life’s most precious and authentic moments shared between loved ones. Real-life couples and families were cast in the campaign, including New York City-based partners and interior designers Nate Berkus and Jeremiah Brent, Argentinian model and Tulum hotelier Nicolas Malleville and his family, Nashville natives and longtime sweethearts Cory Bond and Bekah Jenkins, and up and coming European models Sara Blomqvist and Jeremy Young.
 
Styled by Jessica Diehl and shot by Mikael Jansson, the campaign features product from Banana Republic’s California Collection, a spring line that embraces the brand’s home state in palette and spirit. 
 
The California Collection reflects an effortless blend of laid back comfort and easy chic that includes iconic Banana Republic pieces such as chinos, trenches and utility jackets that have been reinterpreted into relevant and modern American sportswear. Grounded in a group of fresh, Sonoran desert neutrals, the palette ranges from soft white to cantaloupe and cognac accessories, with rich textures and design woven throughout.
 
“Banana Republic represents an approach to style, living and a state of mind that continues to define the modern wardrobe,” says Banana Republic global chief marketing officer, Catherine Sadler. “The ’TRUE OUTFITTERS’ campaign delivers authenticity and cultural awareness which is the currency of choice for the modern customer.”
 
“We’ve been outfitters since our days on safari, and today we outfit people for their modern lives – for all those things that make up day to day life, and especially those big and small moments that matter most,” says Jack Calhoun, Banana Republic global president. “’TRUE OUTFITTERS’ represents Banana Republic at our best – helping us stand out in a crowded marketplace – and reflects our roots in our hometown of San Francisco.”
 
Developed with Laird+Partners, Banana Republic’s advertising agency, the campaign will appear in March and April publications, supplemented by outdoor, online and direct mail. 
 

Banana Republic

Must ReadView All

Textiles | On 25th Jul 2016

Cotton prices unlikely to fall in near future

Notwithstanding the Union Ministry of Textile’s direction to the...

Textiles | On 25th Jul 2016

China imposes anti-dumping duties on acrylic fibres

China’s ministry of commerce (MOFCOM) has announced imposition of...

Courtesy: Industrial Parks Development Corporation, Ethiopia and Ethiopian News Agency

Apparel/Garments | On 25th Jul 2016

30k workforce to be trained for Hawassa Industrial Park

An agreement has been signed to source, recruit and train 30,000...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search