Home / Knowledge / News / Apparel/Garments / Joe Fresh enters into 23 new countries via partnerships
Joe Fresh enters into 23 new countries via partnerships
24
Feb '14
Loblaw Companies Limited and its affiliates, the owners of Joe Fresh, announced the signing of three separate partnership agreements that bring the brand into 23 new countries. The agreements cover key growth markets in the Middle East, North Africa, Europe and South Korea. The partnerships represent the first expansion for Joe Fresh beyond North America.
 
These initiatives transform one of Canada's leading fashion brands into a global retail presence, driven by the Joe Fresh signatures of accessible, modern style and compelling value. With its partners, Joe Fresh will offer comprehensive collections of men's, women's and children's apparel, in addition to Joe Fresh Beauty cosmetics, to a wide international audience.
 
"These first international agreements signify an important milestone for Joe Fresh as we build on the strong foundation we've established at home in Canada. We continue to evolve the brand forward and I'm thrilled to see Joe Fresh grow into a global brand, developing on the success we have had in the United States since launching there in 2011," said Joe Mimran, Creative Director of Joe Fresh. Mimran founded Joe Fresh in 2006 in partnership with Loblaw.
 
Today, Joe Fresh is available online, in more than 340 retail locations across Canada, in six freestanding stores in New York, including a flagship location on Fifth Avenue, and in over 650 J.C. Penney stores across the United States.
 
"In order to best tap these vibrant new markets, we have partnered with companies possessing deep local knowledge and wide expertise of the retail dynamics and consumer preferences in their respective geographies.
 
Together, we are committed to bringing the Joe Fresh formula of sophisticated style and compelling value to a broad overseas audience. International markets are an important avenue of growth for Joe Fresh, combined with our own retail stores, in-store shops and burgeoning Canada e-commerce business," said Mario Grauso, chief operating officer of Joe Fresh Apparel Canada, an affiliate of Loblaw.
 
Grauso joined Joe Fresh in October 2013. A 20-plus year veteran of the fashion industry, Grauso was previously president of New York-based Vera Wang Group and president of Puig Fashion, parent company of Carolina Herrera, Nina Ricci and Paco Rabanne. Earlier in his career, Grauso held executive positions at Céline, Giorgio Armani, Escada and Calvin Klein.
 
The international agreements encompass the Joe Fresh women's, men's and children's lines, which offer apparel, activewear, sleepwear, accessories and footwear, in addition to the Joe Fresh Beauty cosmetics range.


Must ReadView All

US & EU retailers release industry approach to GDPR

Apparel/Garments | On 24th May 2018

US & EU retailers release industry approach to GDPR

The Washington, D.C.-based National Retail Federation and...

Courtesy: Nanollose

Textiles | On 24th May 2018

Nanollose develops fabric from coconuts

Australian technology company Nanollose has developed a sustainable...

Courtesy: Invista

Textiles | On 24th May 2018

Invista moves ahead with Texas technology upgrade project

Invista, a leader in chemical intermediates and fibres, is at the...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search