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Joe Fresh enters into 23 new countries via partnerships

24 Feb '14
6 min read

Fawaz A. Alhokair & Co., based in Riyadh, Saudi Arabia, is the partner for the Joe Fresh expansion into 17 countries in the Middle East, North Africa and Europe including Saudi Arabia, Jordan, Lebanon, Egypt, Morocco, Algeria, Macedonia, Montenegro, Croatia, Bosnia, Kazakhstan, Azerbaijan, Georgia, Belarus, Armenia, Serbia and Spain. Under terms of the agreement, the company plans to open at least 96 stores by 2018 in those markets, including 40 in Saudi Arabia alone. The first stores scheduled to open are in Saudi Arabia by summer 2014.

"We welcome the opportunity to partner with Joe Fresh and to bring its unique design sensibility and exciting retail format to our customers. We believe this partnership has the potential to become the world's single largest retail franchise by leveraging our respective strengths and shared ambitions for sustained growth across multiple markets. Joe Fresh speaks to consumers' desires, throughout all countries in which we operate, for well-designed product with attractive value and fashion appeal," said Simon Marshall, CEO of Fawaz A. Alhokair & Co.
 
Retail Arabia International, based in Dubai, United Arab Emirates, is the partner for five countries in the Middle East including United Arab Emirates, Kuwait, Qatar, Bahrain, and Oman. The company plans to open at least 15 stores by 2018 including nine in the UAE. The first stores are slated to open in the UAE later this year.
 
"Joe Fresh is an exciting and important addition to our brand portfolio. We expect a strong response from consumers across all of our markets to its spirited designs and engaging store concept," said Nabil Daud, CEO of Retail Arabia International. The company operates stores in the region under partnered brands Oscar de la Renta, House of Fraser, David Morris, Hamleys and Pretty Ballerinas.
 
Origin & Co., Ltd., based on Seoul, South Korea, is the partner for South Korea. The company plans to open up to 30 Joe Fresh retail locations in high traffic shopping districts, malls and department stores over the next five years. One of the first units will open in the Lotte World Mall this spring. The company plans to open a flagship store in Seoul later this year.
 
"We believe that Joe Fresh is ideally positioned for South Korea, a fashion-conscious market highly receptive to smart, classic design that is well-priced and well-executed," said Sungho Chung, Director of Domestic Enterprise at Origin & Co. and ILJIN Group.

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