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M&S opens flagship store in Netherlands

February 24, 2014 (Netherlands)

Marks & Spencer has unveiled details of its flagship store located at the newly renovated De Markies development in The Hague. Marks & Spencer Chief Executive, Marc Bolland, will be joined by the UK Ambassador to the Netherlands, Sir Geoffrey Adams to officially mark the opening of the store. 
 
Marc Bolland, Marks & Spencer Chief Executive, said: “We’re delighted to be opening our new flagship store in The Hague tomorrow. The spectacular De Markies renovation at the heart of The Hague offers us a unique opportunity to offer our customers something truly special. As our largest store on the Continent, we’re showcasing our most extensive fashion and food offer in the Netherlands. We’re really looking forward to welcoming customers to the store tomorrow.”
 
Trading over three floors, the new 4,800 square metre store is part of M&S’s ‘clicks & bricks’ strategy for the Netherlands across e-commerce and stores. Since returning to the Netherlands in April 2013, with its Dutch website, and world-class multi-channel store located on the Kalverstraat in Amsterdam, Marks & Spencer has continued to build its presence in the Dutch market. 
 
The retailer now has six Marks & Spencer Food pilots at BP forecourts in key locations in Amsterdam, The Hague and Utrecht. The Hague store will be followed by a 6,100 square metre flagship store on The Rokin in Amsterdam in 2016.
 
Located in the heart of The Hague’s shopping district, the new store will offer over 2,500 outstanding quality food lines, as well as an in-store bakery and M&S Café. Customers will also be able to shop Marks & Spencer’s Best of British Spring/Summer capsule clothing collection. Combining M&S’s rich heritage with modern styling and an emphasis on true British craftsmanship and quality, the exclusive collection is only available online and at a handful of M&S stores in the UK and internationally.
 
The new store will offer customers an extensive range of Marks & Spencer’s exceptional quality and confident style across womenswear, lingerie, menswear and kidswear. Over 10,000 of the latest spring clothing and home products will also be available to order online in-store via customer assistants equipped with iPads, with free delivery when collecting orders in-store.
 
Best of British 
The new store will feature Marks & Spencer’s exclusive Best of British collection which combines the retailer’s extensive clothing archive and heritage with modern styling, creating an edit of timeless pieces with an emphasis on true British craftsmanship and quality.  
 

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