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Sports performance brand ASICS to open boutique at Harrods

February 25, 2014 (United Kingdom)

Leading true sports performance brand, ASICS has announced it will be opening a new boutique store at Harrods, London’s most famous luxury department store. The store which is due to open on March 10th will be located on the fifth floor and set over 35m². 

The brand’s complete performance running collection will be on offer and the store will also incorporate an advanced 3D foot mapping system that combines static and dynamic movement to find the correct shoes to match on individual’s running style.

The new store will be the largest ASICS concession to open in the UK and will be the fourth biggest outlet in London alongside the ASICS Flagship store on Oxford Street, Argyle Street, W1 and Canary Wharf.

Barry Mellis, Managing Director of ASICS UK and Ireland comments “We are extremely excited and privileged to be launching an ASICS store in one of the most prestigious and iconic department stores in the world. As the demand for premium sportswear continues to grow, its opportunity will allow us to deliver the best service and brand experience in a first-class retail environment.”

Jason Broderick Director of Menswear, Sports and Fine Watches at Harrods comments; "We are thrilled to welcome ASICS as the first launch for our new Fifth Floor, sports development. ASICS is a world renowned sports brand and will be an exceptional addition to the exclusive offering we are building within the Harrods sportswear department.

“Our customers are incredibly knowledgeable and are looking for the highest quality products to suit both their athletic and lifestyle needs and we feel ASICS delivers in both these categories and are confident this will be very popular with the Harrods consumer."


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