Home / Knowledge / News / Apparel/Garments / Sports performance brand ASICS to open boutique at Harrods
Sports performance brand ASICS to open boutique at Harrods
25
Feb '14
Leading true sports performance brand, ASICS has announced it will be opening a new boutique store at Harrods, London’s most famous luxury department store. The store which is due to open on March 10th will be located on the fifth floor and set over 35m². 

The brand’s complete performance running collection will be on offer and the store will also incorporate an advanced 3D foot mapping system that combines static and dynamic movement to find the correct shoes to match on individual’s running style.

The new store will be the largest ASICS concession to open in the UK and will be the fourth biggest outlet in London alongside the ASICS Flagship store on Oxford Street, Argyle Street, W1 and Canary Wharf.

Barry Mellis, Managing Director of ASICS UK and Ireland comments “We are extremely excited and privileged to be launching an ASICS store in one of the most prestigious and iconic department stores in the world. As the demand for premium sportswear continues to grow, its opportunity will allow us to deliver the best service and brand experience in a first-class retail environment.”

Jason Broderick Director of Menswear, Sports and Fine Watches at Harrods comments; "We are thrilled to welcome ASICS as the first launch for our new Fifth Floor, sports development. ASICS is a world renowned sports brand and will be an exceptional addition to the exclusive offering we are building within the Harrods sportswear department.

“Our customers are incredibly knowledgeable and are looking for the highest quality products to suit both their athletic and lifestyle needs and we feel ASICS delivers in both these categories and are confident this will be very popular with the Harrods consumer."

ASICS

Must ReadView All

L-R: Smriti Irani, Vanathi Srinivasan and M Senthilkumar

Textiles | On 30th Sep 2016

Textile industry appeals for cotton fibre security

A pan-India textile industry delegation has urged Union textiles...

Courtesy: Kelheim Fibre

Textiles | On 30th Sep 2016

Kelheim Fibres develops static dissipative viscose fibre

Germany based specialty fibre producer Kelheim Fibres has developed a ...

Apparel/Garments | On 30th Sep 2016

Cambodian workers to get $153 minimum wage from Jan

Garment workers in Cambodia would get a minimum wage of $153 per...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

Amit Jain
Shingora Textiles Ltd

Victor Chao
Esmetex

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
September 2016

September 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search