Home / Knowledge / News / Apparel/Garments / Sports performance brand ASICS to open boutique at Harrods
Sports performance brand ASICS to open boutique at Harrods
25
Feb '14
Leading true sports performance brand, ASICS has announced it will be opening a new boutique store at Harrods, London’s most famous luxury department store. The store which is due to open on March 10th will be located on the fifth floor and set over 35m². 

The brand’s complete performance running collection will be on offer and the store will also incorporate an advanced 3D foot mapping system that combines static and dynamic movement to find the correct shoes to match on individual’s running style.

The new store will be the largest ASICS concession to open in the UK and will be the fourth biggest outlet in London alongside the ASICS Flagship store on Oxford Street, Argyle Street, W1 and Canary Wharf.

Barry Mellis, Managing Director of ASICS UK and Ireland comments “We are extremely excited and privileged to be launching an ASICS store in one of the most prestigious and iconic department stores in the world. As the demand for premium sportswear continues to grow, its opportunity will allow us to deliver the best service and brand experience in a first-class retail environment.”

Jason Broderick Director of Menswear, Sports and Fine Watches at Harrods comments; "We are thrilled to welcome ASICS as the first launch for our new Fifth Floor, sports development. ASICS is a world renowned sports brand and will be an exceptional addition to the exclusive offering we are building within the Harrods sportswear department.

“Our customers are incredibly knowledgeable and are looking for the highest quality products to suit both their athletic and lifestyle needs and we feel ASICS delivers in both these categories and are confident this will be very popular with the Harrods consumer."

ASICS

Must ReadView All

Textiles | On 7th Dec 2016

New Texprocil chairman bats for increased UPI adoption

Ujwal Lahoti, the new Cotton Textile Export Promotion Council...

RBI Governor Urjit Patel addressing a press conference. Courtesy: Youtube

Textiles | On 7th Dec 2016

Defying expectations, RBI keeps repo rate unchanged

Defying market expectations, the Monetary Policy Committee (MPC) of...

The new OJ 59/1 B. Courtesy: Karl Mayer

Textiles | On 7th Dec 2016

Karl Mayer unveils new LACE.EXPRESS model for apparel

Germany’s leading textile machinery firm, Karl Mayer, has launched a...

Interviews View All

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search