Home / Knowledge / News / Apparel/Garments / Sports performance brand ASICS to open boutique at Harrods
Sports performance brand ASICS to open boutique at Harrods
25
Feb '14
Leading true sports performance brand, ASICS has announced it will be opening a new boutique store at Harrods, London’s most famous luxury department store. The store which is due to open on March 10th will be located on the fifth floor and set over 35m². 

The brand’s complete performance running collection will be on offer and the store will also incorporate an advanced 3D foot mapping system that combines static and dynamic movement to find the correct shoes to match on individual’s running style.

The new store will be the largest ASICS concession to open in the UK and will be the fourth biggest outlet in London alongside the ASICS Flagship store on Oxford Street, Argyle Street, W1 and Canary Wharf.

Barry Mellis, Managing Director of ASICS UK and Ireland comments “We are extremely excited and privileged to be launching an ASICS store in one of the most prestigious and iconic department stores in the world. As the demand for premium sportswear continues to grow, its opportunity will allow us to deliver the best service and brand experience in a first-class retail environment.”

Jason Broderick Director of Menswear, Sports and Fine Watches at Harrods comments; "We are thrilled to welcome ASICS as the first launch for our new Fifth Floor, sports development. ASICS is a world renowned sports brand and will be an exceptional addition to the exclusive offering we are building within the Harrods sportswear department.

“Our customers are incredibly knowledgeable and are looking for the highest quality products to suit both their athletic and lifestyle needs and we feel ASICS delivers in both these categories and are confident this will be very popular with the Harrods consumer."

ASICS

Must ReadView All

Fashion | On 28th Jul 2016

Gildan acquires Peds for $55 million

Montreal-based family apparel marketer Gildan Activewear Inc....

Information Technology | On 28th Jul 2016

E-com can generate 12 mn jobs in India

E-commerce has the potential to add 12 million of the 80 million new...

Textiles | On 28th Jul 2016

Odisha wants SPV rule for textile parks relaxed

The one third textile entrepreneur stipulation in forming SPVs or...

Interviews View All

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
June 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search