Apparel retailer Freecultr bags innovative concept award

25 Feb '14

3 min read

Premium Lifestyle Brand, FREECULTR was awarded for its innovation in retail at Asia Retail Congress 2014, held in Mumbai from February 13 to 14, 2014. Prestigious awards included ‘Top 50 Retail Professionals of India’ and ‘Most Innovative Retail Concept’ for the proprietary Touch Screen App, TapShop, created by FREECULTR.

Having launched operations in 2011, purely focusing on online markets and being true to the brand ethos, FREECULTR has successfully executed an innovative digital physical store model that blends the tactility of a physical store with the efficiencies of the internet – seamless modern retail at its best.

With their recent store launches in New Delhi, Chandigarh and Noida, FREECULTR has successfully implemented this first-of-its-kind hybrid, high tech approach of shopping, offering customers the best of both worlds – online convenience married with offline experience.

Asia Retail Congress is one of Asia’s leading global platforms to promote world class retail practices, and recognized the strong strides being made by FREECULTR in the national retail industry.

Speaking on the occasion, Sandeep Singh, CEO and Co-founder of FREECULTR says, “FREECULTR has always stood for style, quality and innovation, and as we grow from strength to strength, we have consistently tried to resonate our brand ethos. Even our physical stores offer digital applications like our TapShop App with integrated LED screens, providing a virtual extension to our physical store space. Being recognized by a prestigious platform like Asia Retail Congress is a true testament to our innovation and continuing efforts.”

The proprietary Touch Screen App, TapShop, is a unique “discovery application” developed by FREECULTR, allowing shoppers to discover, style and buy from the complete collection of FREECULTR, while at the store. This “digitally” connected store is a visual and interactive experience that integrates touch screens, digital hangers, product videos, tablets, and scanners to deliver new campaigns, high resolution catalogue browsing experience and styling Ideas, to allow consumers to replicate the power of online purchasing experience in a physical store environment.

Through a wireless bar code scanner you can tap on any product’s bar code which will then appear on the TapShop Screen, also showing other products it can be paired with, other colour options of the same product and much more.

About FREECULTR:

FREECULTR is a premium lifestyle brand with one simple goal – design and deliver products that reflect the brands true essence, freedom. Through colors, styles, fits and fabrics, the brand constantly aims at innovating itself and adapts to ever changing scenarios to ensure the customer gets the easiest and quickest access to the brand, may it be on the web, mobile or retail space.

Freecultr

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