Home / Knowledge / News / Apparel/Garments / Ortholite partners with Swedish shoe brand Airia
Ortholite partners with Swedish shoe brand Airia
26
Feb '14
OrthoLite, the leading provider of comfort insoles, announced its newest brand partnership with Airia, a Swedish shoe company.
 
The new Airia One running and marathon shoe, co-branded with OrthoLite X40 insoles, will be available in April 2014.
 
To celebrate this new partnership, OrthoLite and Airia are teaming up to give away two free pairs of the shoes through a Twitter sweepstakes running from February 25 through March 4.
 
“There is a natural collaboration between Airia and OrthoLite, as both brands use advanced technology to help runners at all levels achieve their ultimate performance,” said Pamela Gelsomini, OrthoLite president. “The OrthoLite X40 insole was designed with higher rebound properties and foam that boosts the elasticity rating to more than 40 percent. Together, the brands have produced a shoe that is designed to increase comfort and speed.”
 
Airia One was developed strictly for running, yet is suitable for competitive athletes and recreational fitness runners. After more than two decades of testing and development, results show that runners wearing Airia shave their running times by one to two percent, regardless of ability or running style. Airia One unleashes the natural power of the human body with a stronger running feel.
 
“We are thrilled to partner with OrthoLite to offer runners additional comfort while running,” said Airia CEO, Matthias Geisler. “Airia One is light and features biomechanically optimized geometry. In the development of the shoe, our team tested many different insoles and found that the OrthoLite X40 was the insole most runners preferred due to its high rebound properties and increased comfort.”
 
Beginning February 25 through March 4, Airia and OrthoLite will host a Twitter sweepstakes for a chance to win a pair of the new Airia One shoes with OrthoLite insoles. To enter, participants must tweet at both AiriaRunning and OrthoLite explaining why they want to try a pair of Airia One sneakers.
 
Two winners will be randomly selected and OrthoLite will notify winners with a tweet and then a Direct Message requesting shoe sizes and mailing addresses. Sneakers will be shipped to the winners in May 2014 and the sweepstakes is limited to consumers who are age 18 or older.
 
 
To connect manufacturers and suppliers with buying houses and fashion brands, Fibre2fashion.com is coming up with an online fair on Leather Skin Show 2014” scheduled in Mid March-2014.

Ortholite


Must ReadView All

UNIDO, eWTP discuss strengthening ties to back e-commmerce

Textiles | On 25th Apr 2018

UNIDO, eWTP discuss strengthening ties to back e-commmerce

United Nations Industrial Development Organisation director general...

Courtesy: HueTrap

Apparel/Garments | On 25th Apr 2018

Making sustainability affordable is a big challenge

In a lot of instances, being sustainable comes with an additional...

Courtesy: Formosa Petrochemical Corporation

Textiles | On 25th Apr 2018

Formosa to set up petrochemical plant in Louisiana

Formosa Petrochemical Corporation has selected St. James Parish in...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Urmil Arya

Sushila International, a well established textile organisation established ...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search