Home / Knowledge / News / Apparel/Garments / Life Fitness partners Amiee Lynn to launch activewear
Life Fitness partners Amiee Lynn to launch activewear
26
Feb '14
Life Fitness, the global leader in commercial fitness equipment manufacturing, announced it has signed an exclusive licensing agreement with Amiee Lynn, Inc., to design, manufacture and market a full line of activewear. The new line will be available later this year in the United States and Canada at specialty retailers and online.
 
“At Life Fitness, we have instituted a business active dress code because we know that being comfortable is an important part of a movement-friendly environment. The launch of Life Fitness Apparel is the next step in providing exercisers an expanded line-up of options so they can live a healthy lifestyle,” said Chris Clawson, president, Life Fitness.
 
“We expect the line to be extremely well received and are thrilled to work with Amiee Lynn, known for its high quality and popular styles,” said Clawson.
 
“It is a great pleasure for us at Amiee Lynn to work on the apparel line of such an iconic brand as Life Fitness,” said Brian Drennen, Vice President, Life Fitness Apparel for Amiee Lynn.
 
About Life Fitness
Life Fitness is the global leader in commercial fitness equipment manufacturing. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago in Rosemont, Ill., Life Fitness is a division of Brunswick Corporation.
 
About Amiee Lynn
New Jersey and New York based, Amiee Lynn, Inc., is one of the leaders in the design, manufacturing and merchandising of clothing and accessories with a long history of successful licensing relationships. Its extensive global brand portfolio includes Lucky Brand, Nautica, Via Spiga, Modern Heritage, Gembella, Ellen Tracy, Jones New York, Nine West, Jessica Simpson, Liz Claiborne, Field & Stream, Alexander Julian, Stanley and Life Fitness Apparel.
 

Life Fitness

Must ReadView All

Courtesy: SP Apparel

Apparel/Garments | On 28th Jul 2016

SP Apparels seeks to mop up Rs 215 cr through IPO

Tirupur-based S P Apparels Ltd, manufacturers and exporters of...

Textiles | On 28th Jul 2016

Pak to establish “quick response” system for cotton

Concerned over dropping yields of cotton, Pakistan’s Minister for...

Apparel/Garments | On 28th Jul 2016

Luxury lingerie brands selling China on feel-good fashion

High-end lingerie sales are outpacing China’s generally downbeat...

Interviews View All

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
June 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search