Home / Knowledge / News / Apparel/Garments / Life Fitness partners Amiee Lynn to launch activewear
Life Fitness partners Amiee Lynn to launch activewear
26
Feb '14
Life Fitness, the global leader in commercial fitness equipment manufacturing, announced it has signed an exclusive licensing agreement with Amiee Lynn, Inc., to design, manufacture and market a full line of activewear. The new line will be available later this year in the United States and Canada at specialty retailers and online.
 
“At Life Fitness, we have instituted a business active dress code because we know that being comfortable is an important part of a movement-friendly environment. The launch of Life Fitness Apparel is the next step in providing exercisers an expanded line-up of options so they can live a healthy lifestyle,” said Chris Clawson, president, Life Fitness.
 
“We expect the line to be extremely well received and are thrilled to work with Amiee Lynn, known for its high quality and popular styles,” said Clawson.
 
“It is a great pleasure for us at Amiee Lynn to work on the apparel line of such an iconic brand as Life Fitness,” said Brian Drennen, Vice President, Life Fitness Apparel for Amiee Lynn.
 
About Life Fitness
Life Fitness is the global leader in commercial fitness equipment manufacturing. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago in Rosemont, Ill., Life Fitness is a division of Brunswick Corporation.
 
About Amiee Lynn
New Jersey and New York based, Amiee Lynn, Inc., is one of the leaders in the design, manufacturing and merchandising of clothing and accessories with a long history of successful licensing relationships. Its extensive global brand portfolio includes Lucky Brand, Nautica, Via Spiga, Modern Heritage, Gembella, Ellen Tracy, Jones New York, Nine West, Jessica Simpson, Liz Claiborne, Field & Stream, Alexander Julian, Stanley and Life Fitness Apparel.
 

Life Fitness


Must ReadView All

Textiles | On 22nd Jul 2017

Govt constitutes GST Feedback and Action Room

The Government of India has constituted a Feedback and Action Room...

Textiles | On 22nd Jul 2017

India’s cotton textile exports fell in FY17: Tamta

The overall export of cotton textiles from India declined in 2016-17...

Textiles | On 22nd Jul 2017

Stella McCartney, Bolt Threads partner for eco fashion

Fashion designer Stella McCartney has partnered with Bolt Threads for ...

Interviews View All

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X