Home / Knowledge / News / Apparel/Garments / Life Fitness partners Amiee Lynn to launch activewear
Life Fitness partners Amiee Lynn to launch activewear
26
Feb '14
Life Fitness, the global leader in commercial fitness equipment manufacturing, announced it has signed an exclusive licensing agreement with Amiee Lynn, Inc., to design, manufacture and market a full line of activewear. The new line will be available later this year in the United States and Canada at specialty retailers and online.
 
“At Life Fitness, we have instituted a business active dress code because we know that being comfortable is an important part of a movement-friendly environment. The launch of Life Fitness Apparel is the next step in providing exercisers an expanded line-up of options so they can live a healthy lifestyle,” said Chris Clawson, president, Life Fitness.
 
“We expect the line to be extremely well received and are thrilled to work with Amiee Lynn, known for its high quality and popular styles,” said Clawson.
 
“It is a great pleasure for us at Amiee Lynn to work on the apparel line of such an iconic brand as Life Fitness,” said Brian Drennen, Vice President, Life Fitness Apparel for Amiee Lynn.
 
About Life Fitness
Life Fitness is the global leader in commercial fitness equipment manufacturing. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago in Rosemont, Ill., Life Fitness is a division of Brunswick Corporation.
 
About Amiee Lynn
New Jersey and New York based, Amiee Lynn, Inc., is one of the leaders in the design, manufacturing and merchandising of clothing and accessories with a long history of successful licensing relationships. Its extensive global brand portfolio includes Lucky Brand, Nautica, Via Spiga, Modern Heritage, Gembella, Ellen Tracy, Jones New York, Nine West, Jessica Simpson, Liz Claiborne, Field & Stream, Alexander Julian, Stanley and Life Fitness Apparel.
 

Life Fitness

Must ReadView All

Textiles | On 28th Mar 2017

India may impose duty on elastomeric filament yarn

The Government of India is likely to impose anti-dumping duty on...

Courtesy: Lee Cooper

Apparel/Garments | On 28th Mar 2017

CCI clears FLFL proposal to divest Lee Cooper

The Competition Commission (CCI) of India has approved the proposal...

Textiles | On 28th Mar 2017

Bardoli CEFC to benefit south Gujarat MSMEs

India’s first common engineering facility centre (CEFC) at Bardoli,...

Interviews View All

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search