Home / Knowledge / News / Apparel/Garments / Perry Ellis taps Cuban model Aylin as face of Rafaella
Perry Ellis taps Cuban model Aylin as face of Rafaella
28
Feb '14
Photo Credit: Top News
Photo Credit: Top News
Perry Ellis International, Inc announced that it has signed Cuban-born actress, model, and dancer Aylin Mujica as its Rafaella brand ambassador. Ms. Mujica will appear as the face of the brand on the Rafaella website, social media channels, and in the brand's image and advertising campaigns. Ms. Mujica will also be doing select personal appearances on behalf of Rafaella apparel throughout the year.

"We are thrilled to be working with Aylin," said Oscar Feldenkreis, president & chief operating officer of Perry Ellis International. "Not only is she incredibly talented and has a terrific sense of style, but she also understands that not all women are shaped the same. The growing Hispanic population in the U.S. presents a unique opportunity for the Rafaella brand which has seen growth in Ecom sales in more densely Hispanic populated areas throughout the country. Aylin was immediately drawn to Rafaella's curvy fitting pant, popular among Latina women. She was a natural fit."

Aylin was quoted, "I am honored to work with Rafaella, a brand I have long admired and worn in both my personal and professional life. I first fell in love with the perfect fit of the Rafaella pants, and then was drawn to all the beautiful colors and prints. They're easy to wear and so comfortable."

Most recently, Aylin played the main villain, Fernanda, on the hit Telemundo program, Corazon Valiente and played a lead role in the theatrical production of Obscuro Total, directed by Fernando Colunga. Aylin, has also co-hosted Latin Billboards for six consecutive years and the Mexican Billboards for the past five years. This month Aylin will co-host Telemundo's Top Chef Estrellas, and will appear in Rafaella brand advertising campaigns this spring in a variety of fashion magazines which include Hispanic titles.

Rafaella apparel launched in 1982 with a focus on the modern woman. The brand offers luxury fabrics, great style, and impeccable fit and is especially known for offering 'The Perfect Fitting Pant.' Balancing style and performance, the Rafaella design team strives to offer flawless fit with effortless, sophisticated style options that mix and match for a woman perpetually on the go.

Perry Ellis International

Must ReadView All

Apparel/Garments | On 29th Mar 2017

Indonesian garment exports to remain stable in 2017: API

Garment exports from Indonesia are likely to remain stable this year...

Courtesy: Carrington

Apparel/Garments | On 29th Mar 2017

Carrington Workwear signs JV with TMG Textiles

Carrington Workwear, one of the largest producers of workwear fabrics ...

Apparel/Garments | On 29th Mar 2017

Myanmar CMP garment exports to touch $2.2bn in 2017

Cutting, making and packaging (CMP) garment exports from Myanmar are...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search