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Max introduces nostalgic concept inspired apparel line

February 28, 2014 (India)

With most memories being made during Spring, Max introduces its latest line inspired by the nostalgic ‘Day to Remember’ concept.  The season’s hottest trends set foot in Max’s Spring Summer’14 collection that resonate the spirit pleasant outdoor memories and holiday mood.
 
Elevate your style quotient this sunny season with the exciting and refreshing new range that sings the stories of unplanned journeys and mystic blooms.
 
Bright, bold and cheerful colours and cuts celebrate the boisterous holiday spirit. It is a sensuous combination of chic and comforting clothing, accessories and footwear. Revamping your wardrobe gets easier as you choose from a widespread repertoire of shorts, skirts, denims, tops and summer dresses.
 
Women’s Wear
This spring fashion draws inspiration from flirty floral and seascape prints for women. Quintessential prints in multi-tones reflecting cherry blossoms and pastel blooms depict the influence of nature. Another key ingredient in the season’s fashion delicacy is the Neo Geo and Sunburn range; a graphic, tribal-themed collection celebrates the globe trotter showcasing boho and hippy spirit. 
 
Imbued with rich rustic and folk inspired prints, it smartly has sharp geometrics worked in. The Atlantis collection mirrors waterscapes, aquatic flora and fauna along. Pearl embellishments glamorize the cool underwater themes of this array. The Oriental Heritage and Ikebana collections, inspired by Mediterranean ceramics and folk-inspired motifs, form the everyday casual wear category and inspired by Mediterranean ceramics and folk-inspired motifs. 
 
Body con dresses imbued with geometric and kaleidoscopic prints, chiffon tops with delicate embroidery, beautiful A line dresses, tapestry denim shorts and light weight airy blouses are perfect picks for the cool spring breeze ahead and add zest to the range. Hues like lemon, berry pink, white, blue and bright orange add a fruity flavour to range. As an extension of the floral thematic range, the Flower Power collection dominates the ethno- Indian category.  
 
Apart from the Mix and match category, the newly introduced Anarkalis line add a dash of glamour to any occasion. The Tavisha set consists of block prints in classic black and white. Leheriaya and natural prints are also available in rose pink, orange and maroon shades.  
 
Men’s Wear
This season its man v/s the wild through the Tropical Jungle range. Reminiscing adventure and a rugged feel the range transpires masculinity through its military, foliage and animal prints. Inspired by the Jungle Safari, pastels, cold pigment dyes and ombres remain key colours. 

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