Home / Knowledge / News / Apparel/Garments / Stihl Timbersports selects Georgia as official work boot
Stihl Timbersports selects Georgia as official work boot
04
Mar '14
Georgia Boot is now a presenting sponsor and the official work boot of the Stihl Timbersports Series.
 
Georgia Boot, the creator of the original logger boot, has agreed to become a presenting sponsor and the official work boot of the Stihl Timbersports Series beginning with the 2014 season. The sponsorship agreement gives Georgia Boot a presence at every Stihl Timbersports professional and collegiate event and on the Series’ website and social media outlets along with commercial spots and an in-show feature during televised contests. 
 
“Georgia Boot is excited to partner with STIHL to present the Stihl Timbersports Series to lumberjack fans across the country,” said Jordan Gottke, Brand Manager for Georgia Boot. “We have a tremendous heritage with logger boots and aligning with STIHL is a perfect fit for both brands.”
 
In addition to reaching its core consumer base through activation opportunities at Stihl Timbersports events, social media partnerships and television exposure, the partnership will also allow Georgia Boot and STIHL to work together to produce direct-to-consumer marketing and promotional materials. 
 
Established in 1985, the Stihl Timbersports Series assembles the world's top lumberjack athletes to compete in the Original Extreme Sport. The Series is seen by over 20 million viewers annually in over 62 countries around the world on networks like ABC, Eurosport, and the ESPN networks, where it is now recognized as the second longest running show behind only 'SportsCenter'.
 
“STIHL is proud to have Georgia Boot as the official Work Boot of the Series,” said Brad Sorgen, Executive Producer of the Stihl Timbersports Series.  “Our athletes and deck crew are all about performance and dependability, and we look forward to working together to highlight both our brands as part of this new partnership.”
 
The Stihl Timbersports Series includes five collegiate qualifiers, three professional qualifiers, collegiate and professional championship events and a world championship. The 2014 schedule kicks off in March and the U.S. collegiate and professional championship is scheduled for June 20-22. 
 
To connect manufacturers and suppliers with buying houses and fashion brands, Fibre2fashion.com is coming up with an online fair on Leather Skin Show 2014” scheduled in Mid March-2014.
 

Georgia Boot


Must ReadView All

Textiles | On 25th May 2016

CAIT for joint coalition of trade & industry on GST

Proposing a joint coalition of trade and industry bodies, the...

Apparel/Garments | On 25th May 2016

New GS1 US rule blends e-commerce fulfillment methods

A new guideline focused on e-commerce and omni-channel fulfillment...

Courtesy- PVH Corp

Apparel/Garments | On 25th May 2016

PVH Corp & Grupo Axo announces joint venture in Mexico

PVH Corp, one of the largest apparel companies in the world and Grupo ...

Interviews View All

Rajiv Sirohi
Shara

What kind of fabric is in demand in export markets of home textiles? What...

Pinkesh Jain
Everflow Petrofils Ltd

What are the latest technological innovations in the spinning industry?...

Siddharth Biyani
Mangalam Industries Pvt Ltd

How is the man-made fibre (MMF) industry shaping up? How is Mangalam...

Paolo Ocleppo
Sandvik Hyperion

<b><i>Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion...

Larry L Kinn
Suominen Corporation

<b><i>Larry L Kinn, Senior Vice President - Operations Americas of...

Giorgio Mantovani
Corman S.p.A

<b><i>Giorgio Mantovani, MD of Corman, with a presence in both Milano and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
May 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search