Home / Knowledge / News / Apparel/Garments / India remains attractive to global fashion brands
India remains attractive to global fashion brands
07
Mar '14
Recent research by management consulting firm Third Eyesight shows that in spite of a rather lukewarm response to liberalisation of government regulation on foreign investment in retail, India remains attractive to global fashion and lifestyle brands.
 
The report “India - A Growth Trajectory for Global Fashion Brands” is 6th in the annual series of reports by Third Eyesight evaluating the strategies of the international fashion brands in the Indian market. 
 
While the growth of new international fashion brands entering the Indian market has been slow over the last three years, there are already over 200 international brands present in the market. 
 
Almost 30% of the international brands present in India are American while about a fifth of the brands are Italian. Other key countries from which the international fashion brands have originated are UK, France and Germany.
 
Further liberalization of policy on foreign investment in retail in September 2012 has not brought a flood of foreign brands and retailers. However, some of the existing brands have used the opportunity to increase their stakes in the Indian business including converting their Indian business to a 100% owned entity, thus demonstrating their longer-term commitment to the market.
 
At the operational level most brands have taken a cautious approach to retail growth focusing on operational efficiency and tapping Tier II markets and channels such as e-commerce to sustain their business.  Levi Strauss, in fact, preferred to cut back on sales in order to focus on better margins.
 
2014 seems to be a promising year with brands such as H&M lining up their entry. Third Eyesight’s report states that “India is not just a short-term opportunity but a growth market that could possibly make significant contribution to the international brands’ global business in the future.”

Third Eyesight

Must ReadView All

Courtesy: World Bank/ Harshad Marathe

Apparel/Garments | On 23rd Jul 2016

Rising wages in China to create 1.5 million jobs in S Asia

As wages in China continue to rise, global apparel production and...

Courtesy: 3ders.org

Apparel/Garments | On 23rd Jul 2016

Disney research creates 3D compiler for machine knitting

Introducing 3D technology to machine knitting, Disney Researchers...

Textiles | On 23rd Jul 2016

Telangana to frame new policy for textile industry

The Telangana state government will frame a new policy aimed at...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search