The Wet Seal, Inc., a leading specialty retailer to young women, announced the appointment of Deena Varshavskaya, Nancy Lublin and Adam Rothstein as new independent members of the company’s Board of Directors. The appointments expand the size of the Board from seven to nine members.
“Deena Varshavskaya, Nancy Lublin and Adam Rothstein will bring significant and unique talents and expertise to Wet Seal,” said Lynda J. Davey, Chairman of the Board of Wet Seal. “Their experience in e-commerce and social media, combined with their knowledge of our target demographic and Mr. Rothstein’s background as a shareholder representative, should provide Wet Seal with a remarkable amount of insight and perspective. We are excited about what they will bring to the Board and look forward to working with them.”
John D. Goodman, CEO of Wet Seal, added, “We are in the midst of expanding our e-commerce, social media and mobile presence. Our three new independent directors all have specific expertise, credibility and networks to help guide the company as we build out our online and mobile platforms. We are very fortunate to have them joining the Board at this crucial juncture.”
Deena Varshavskaya is the founder and CEO of Wanelo, the largest and fastest growing social shopping platform used by millions of people to discover and purchase products they love. Wanelo was founded in 2010 by Varshavskaya. She was recently named as one of the 15 up-and-comers to keep an eye on in Vanity Fair’s Next Establishment List and was included on the “100 Most Intriguing Entrepreneurs” list by Goldman Sachs.
“Wet Seal understands that the future of shopping is online, where the consumer has more choice, convenience and value,” said Deena Varshavskaya, founder and CEO of Wanelo. “I’m excited to help the team better understand what today’s customer expects in terms of an omni-channel, social shopping experience.”
Nancy Lublin, a strategist with expertise in teen brand marketing, technology, the internet, next stage fundraising, and corporate citizenship, is the CEO of DoSomething.org, one of the largest organizations in America for young people and social change with more than 2.5 million active users.
Lublin previously founded Dress for Success in 1996, an organization that helps women transition from welfare to work. In 2013, while already with DoSomething.org, Lublin turned her popular TED talk into her third company, raising $4 million to launch Crisis Text Line (CTL).