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Supermodel Kate Upton to kick-off Express SS runway show
Mar '14
EXPRESS, Inc., the U.S. specialty retail apparel chain offering dual-gender merchandise for work, casual and going-out, is thrilled to announce the upcoming Summer 2014 Runway Show in the heart of South Beach, Miami.
Supermodel Kate Upton will kick-off the event on Thursday, March 13th, with festivities beginning at 4:00 p.m. and a live Runway Show at 7:00 p.m.
In conjunction with the EXPRESS Summer 2014 Campaign, the brand will stage a live outdoor fashion show at The Raleigh Hotel where the industry's most coveted male and female models will show off the latest collection. This event is RSVP-only and there is no charge to attend. EXPRESS has staged similar runway events in New York, Las Vegas, Chicago, and Mexico City.
To celebrate the Runway Show, EXPRESS will kick-off the festivities at 4:00 p.m. with a special appearance from Miami Heat's Chris Bosh, live DJ sets headlined by A-Trak, DIY screen printing by P.S. I Made This, nail and hair styling stations, giveaways and more! Attendees at the show and social media followers will be able to purchase a portion of the items right off the runway at express website.


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