Ted Baker announces that Andrew Jennings, who joined the board as an independent non-executive director on 1 February 2014, has been appointed a member of the Audit Committee with immediate effect.
The brand has grown steadily from its origins as a single shirt specialist store in the UK. Today Ted Baker is sold globally through a combination of our three main distribution channels: retail; wholesale and licensing. We distribute through our own and licensed retail outlets, leading department stores and selected independents in Europe, the US, the Middle East, Asia and Australasia.
At Ted Baker, the approach to marketing the brand remains the same as it was from day one, and that's primarily by word of mouth and an unconventional approach. Ted Baker remains one of the only brands to be built into an international designer label without an advertising campaign.
As it chooses not to advertise, it must do everything it can to support the various collections in a more cohesive, interesting and quirky manner. From employing witty, eclectic and engaging window displays to amusing in-store giveaways and one off unique events and digital initiatives.