Home / Knowledge / News / Apparel/Garments / Pak online apparel stores target Indian consumer
Pak online apparel stores target Indian consumer
21
Mar '14
Pakistan online fashion retailers are targeting the Indian consumer to grab a pie of the over Rs 40,000 crores apparel market. Alongside, they are also trying to lure the large Indian and also Pakistani diaspora settled in various countries.

“The fundamental reason being that fashion tastes of both countries are similar, which makes it easy to attract the Indian consumer”, says Danish Adamjee, COO of Khaadi, a popular Pakistani label known for its hand-woven fabrics and which plans to set up an online fashion store targeting Indian consumers.

The salwar-kameez, the predominant dress code for women in Pakistan, also till a few years back, a dress worn mainly in northern parts of India, is now finding acceptance across the whole of India, thereby throwing open a lucrative opportunity for Pakistani online fashion retailers.

“In the absence of legal trade between India and Pakistan, the best way to target an Indian customer was through an online portal and we are doing quite well, says Zahir Rahimtoola – CEO of Labels, an online apparel portal, started in 2006.

“Khaadi is already selling in the Indian markets through distributors and our designs have been well accepted by the Indian consumer, because the demand is very good. We hope to scale up business and open our own stores, once Pakistan grants India the Most Favoured Nation (MFN) status”, Danish informs.

Zahir adds, “Similar as we are, our design sensibilities are very different, which is attracting the Indian consumer. Currently, Pakistani exhibitions which are normally held in Delhi or Mumbai see Pakistani fabrics and garments flying off the shelf.

“However, we are trying to attract the pan-India consumer from Kashmir to Kanyakumari through Labels. We offer a vast versatility of products. Apart from our in-house label, we offer creations from 53 Pakistani designers with prices ranging from INR 1,200 extending to INR 100,000”.

“We are already selling our products online to consumers in the US, Canada and also Pakistan. We hope to cater to the Indian market within the next few months”, Danish reveals.  

Discussing his future plans, Zahir informs, “Currently we are branding ourselves on social media channels. We now plan to target the Indian consumer through various Indian fashion magazines”. 

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 23rd Jul 2016

Lankan apparel exporters see opportunity in Brexit

Smelling opportunity in Britain’s decision to quit the European Union ...

Textiles | On 23rd Jul 2016

Telangana to frame new policy for textile industry

The Telangana state government will frame a new policy aimed at...

Information Technology | On 23rd Jul 2016

USTR forms Digital Trade Working Group

The United stated today announced the creation of a Digital Trade...

Interviews View All

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search