Home / Knowledge / News / Apparel/Garments / Pak online apparel stores target Indian consumer
Pak online apparel stores target Indian consumer
21
Mar '14
Pakistan online fashion retailers are targeting the Indian consumer to grab a pie of the over Rs 40,000 crores apparel market. Alongside, they are also trying to lure the large Indian and also Pakistani diaspora settled in various countries.

“The fundamental reason being that fashion tastes of both countries are similar, which makes it easy to attract the Indian consumer”, says Danish Adamjee, COO of Khaadi, a popular Pakistani label known for its hand-woven fabrics and which plans to set up an online fashion store targeting Indian consumers.

The salwar-kameez, the predominant dress code for women in Pakistan, also till a few years back, a dress worn mainly in northern parts of India, is now finding acceptance across the whole of India, thereby throwing open a lucrative opportunity for Pakistani online fashion retailers.

“In the absence of legal trade between India and Pakistan, the best way to target an Indian customer was through an online portal and we are doing quite well, says Zahir Rahimtoola – CEO of Labels, an online apparel portal, started in 2006.

“Khaadi is already selling in the Indian markets through distributors and our designs have been well accepted by the Indian consumer, because the demand is very good. We hope to scale up business and open our own stores, once Pakistan grants India the Most Favoured Nation (MFN) status”, Danish informs.

Zahir adds, “Similar as we are, our design sensibilities are very different, which is attracting the Indian consumer. Currently, Pakistani exhibitions which are normally held in Delhi or Mumbai see Pakistani fabrics and garments flying off the shelf.

“However, we are trying to attract the pan-India consumer from Kashmir to Kanyakumari through Labels. We offer a vast versatility of products. Apart from our in-house label, we offer creations from 53 Pakistani designers with prices ranging from INR 1,200 extending to INR 100,000”.

“We are already selling our products online to consumers in the US, Canada and also Pakistan. We hope to cater to the Indian market within the next few months”, Danish reveals.  

Discussing his future plans, Zahir informs, “Currently we are branding ourselves on social media channels. We now plan to target the Indian consumer through various Indian fashion magazines”. 

Fibre2fashion News Desk - India

Must ReadView All

Jalila Essaïdi working with cow dung to create fabrics. Courtesy: Mike Roelofs

Fashion | On 29th Aug 2016

From dung to fashion

Dutch designer Jalila Essaïdi has developed a new material using cow...

Textiles | On 29th Aug 2016

India to build China’s Keqiao like mega textiles city

NITI Aayog’s proposal to build a mega textile city on the lines of...

Apparel/Garments | On 29th Aug 2016

NRF welcomes release of online sales tax bill draft

The National Retail Federation (NRF), an apex body of US retailers,...

Interviews View All

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
August 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search