Home / Knowledge / News / Apparel/Garments / Eva Mendes debuts spring collection for NY&C
Eva Mendes debuts spring collection for NY&C
Mar '14
Eva Mendes celebrated the launch of her Spring Collection with two exciting events in LA this week. On Tuesday, March 18th Eva joined fashion editors and bloggers for a party at New York & Company's beautiful new Beverly Center pop up location. The following evening (March 19th), Eva celebrated her new Collection with NY&C customers at the at the New York & Company location in Los Cerritos Center, in Cerritos CA.
Select bloggers and editors were invited to the Beverly Center pop-up store launch party on March 18th, where they had the opportunity to snap photos with Eva for the in-store Instagram wall which acted as a live-feed, displaying all photos posted with the hashtag #EvaMendesNYC.
Guests also shopped the Eva Mendes spring collection while they enjoyed music provided by DJ Harley Viera Newton. 
Eva Mendes and New York & Company celebrated the launch of the Eva Mendes Spring Collection with customers on March 19th, at 6pm in Los Cerritos Center. Drinks and treats were served as a DJ spun and Eva took photographs with the first 75 customers to make a purchase.  Eva is excited to have the opportunity to actually meet the women who have responded so well to her Collection.  
Eva Mendes says, "To have the opportunity to personally meet the women who I have designed my collection for is inspiring to me and is an experience I truly appreciate.  These in store events engaging with real women are one of the many reasons I got into the fashion industry and partnered with New York & Company to make women look great and feel good."
This is Eva's first spring collection with NY&C.  She was inspired by Spring time in NY, infusing her collection with rich blues, oranges, vintage floral prints, and soft, earthy tones. Eva was also inspired by her family archives and vintage pieces, which she saw on film sets around the world. 
Greg Scott, CEO of New York & Company, says, "We are thrilled to announce the opening of our new pop-up shop in the Beverly Center, and even more excited to give our customers the opportunity to meet Eva. Eva has really connected with the NY&C woman, which is why we know this event will be so special."
About New York & Company  
New York & Company, Inc. is a specialty retailer of women's fashion apparel and accessories, and the modern wear-to-work destination for women, providing perfectly fitting pants and NY Style that is feminine, polished, on-trend and versatile – all at compelling values. 

New York & Company

Must ReadView All

Textiles | On 24th Oct 2016

Indian govt plans roadshows to promote textile exports

The Indian government has planned to conduct roadshows to boost the...

Textiles | On 24th Oct 2016

TPP may hit roadblock

The 12-member Trans-Pacific Partnership (TPP) that was signed earlier ...

Textiles | On 24th Oct 2016

Baba Ramdev’s Patanjali to enter textile manufacturing

Patanjali Ayurved, an enterprise initiated by yoga guru Baba Ramdev,...

Interviews View All

Amrit Sethia

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Jurgen Gauger

‘Buying crowdsourced or creative designs are much more appealing to the...

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search