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Eva Mendes debuts spring collection for NY&C

March 21, 2014 (United States Of America)

Eva Mendes celebrated the launch of her Spring Collection with two exciting events in LA this week. On Tuesday, March 18th Eva joined fashion editors and bloggers for a party at New York & Company's beautiful new Beverly Center pop up location. The following evening (March 19th), Eva celebrated her new Collection with NY&C customers at the at the New York & Company location in Los Cerritos Center, in Cerritos CA.
 
Select bloggers and editors were invited to the Beverly Center pop-up store launch party on March 18th, where they had the opportunity to snap photos with Eva for the in-store Instagram wall which acted as a live-feed, displaying all photos posted with the hashtag #EvaMendesNYC.
 
Guests also shopped the Eva Mendes spring collection while they enjoyed music provided by DJ Harley Viera Newton. 
 
Eva Mendes and New York & Company celebrated the launch of the Eva Mendes Spring Collection with customers on March 19th, at 6pm in Los Cerritos Center. Drinks and treats were served as a DJ spun and Eva took photographs with the first 75 customers to make a purchase.  Eva is excited to have the opportunity to actually meet the women who have responded so well to her Collection.  
 
Eva Mendes says, "To have the opportunity to personally meet the women who I have designed my collection for is inspiring to me and is an experience I truly appreciate.  These in store events engaging with real women are one of the many reasons I got into the fashion industry and partnered with New York & Company to make women look great and feel good."
 
This is Eva's first spring collection with NY&C.  She was inspired by Spring time in NY, infusing her collection with rich blues, oranges, vintage floral prints, and soft, earthy tones. Eva was also inspired by her family archives and vintage pieces, which she saw on film sets around the world. 
 
Greg Scott, CEO of New York & Company, says, "We are thrilled to announce the opening of our new pop-up shop in the Beverly Center, and even more excited to give our customers the opportunity to meet Eva. Eva has really connected with the NY&C woman, which is why we know this event will be so special."
 
About New York & Company  
New York & Company, Inc. is a specialty retailer of women's fashion apparel and accessories, and the modern wear-to-work destination for women, providing perfectly fitting pants and NY Style that is feminine, polished, on-trend and versatile – all at compelling values. 
 

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