Home / Knowledge / News / Apparel/Garments / Fitness brand Athleta extends partnership with Life Time
Fitness brand Athleta extends partnership with Life Time
Mar '14
The nation’s premier athletic event series designed exclusively for women, Athleta Esprit de She – The Spirit of Her Race Series, has announced its 2014 season, providing women across the country the opportunity to walk, run, swim and bike in celebration of fitness, fun, sisterhood and strength. 
Following a successful inaugural year hosting more than 15,000 participants, Life Time – The Healthy Way of Life Company announced that Athleta, the premier fitness fashion brand for women who see being healthy and fit as vital to life, has extended their partnership as the title sponsor of the premier athletic event series for women. The 2014 series spans seven states and 12 cities and features fitness-inspired happy hour 5k and 10k runs, cycle tours, duathlons and triathlons for every pace and passion.
“The Esprit de She lifestyle promotes a year round affinity for fitness and fun and was born in the company of like-minded partners, most notably Athleta,” said Athleta Esprit de She Brand Director, Lindsey Kurhajetz. “Our debut season was an exciting beginning and seeing first-hand the experience of women across the country coming together for these events—some of whom participated in their first 5k, 10k or triathlon —was incredible. We’re overjoyed to partner with Athleta to inspire health and wellness among women and celebrate their deserving journey.”
In 2014, Athleta and Esprit de She will build upon its support of Girls on the Run International, a nonprofit organization that offers a 12-week after-school program for girls in 3rd to 8th grade and uses a fun, and experience-based curriculum to inspire girls to be joyful, healthy and confident. 
Girls on the Run is the official national charity partner of Athleta Esprit de She and Athleta continues to be the exclusive national athletic apparel sponsor of the organization. The synergy between these three brands’ focus on empowering and supporting girls and women will amplify awareness to make a desirable impact on girls across America.
“Athleta is thrilled to once again be the title sponsor of the Athleta Esprit de She race series,” said Tess Roering, VP of Marketing and Creative, Athleta. “We love to see women come together to take on a new challenge in a supportive, fun environment. Athleta is excited to partner with Esprit de She to help women push their limits and achieve their goals.”
Athleta Esprit de She participants have the opportunity to tap into Athleta’s performance stylists to get race ready and shop Athleta during race packet-pickups. Also new this year, participants in the 5K and 10k run events will receive an exclusive Athleta performance tank with all series participants receiving an Athleta gift bag.
Existing at the intersection of fashion and fitness, Athleta apparel blends performance innovation with chic urban style so women can get their sweat on, in style, during their workouts. Aside from the fashionable freebies and designer event experiences, Athleta Esprit de She events offer pre-race training programs and post-race lifestyle markets where participants can salute success with a drink at the signature Bubbly Bar and enjoy the open air spa among other designer experiences.

Life Time Fitness

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Angelina Francesca Cheang

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search