Home / Knowledge / News / Apparel/Garments / Express to open its largest store in Times Square
Express to open its largest store in Times Square
21
Mar '14
EXPRESS, Inc., the U.S. specialty retail apparel chain offering dual-gender fashion for going-out, casual and work, announces the opening of its largest location in Times Square. The globally expanding retailer, known for its modern, sexy style, will celebrate the store's grand opening on Tuesday, March 25 at 7:00 p.m. with a live performance by Robin Thicke.
 
"It's EXPRESS on steroids," said Michael Weiss, the chairman and chief executive officer of EXPRESS. "This is an elevated presentation where the homes for each category are much more defined. Our billboard, with 9,000 square feet of LED, is the biggest and highest-definition billboard in the whole of Times Square. You know nobody whispers in Times Square; they shout. And if you're going to shout, you'd better be the loudest."
 
The Times Square store is located in the landmark I. Miller building distinguished by its marbled frame and statues of iconic actresses including Marilyn Miller and Mary Pickford. With over 28,000 square feet, the impressive location embraces the fast-paced and tech-savvy mindset of New York City with imagery boxes, LED walls and screens, interactive iPads, mobile points of sale, and on-site charging stations to enhance the shopping experience.
 
Divided into three levels of women's and men's collections, the store marks the brand's grandest location to-date with a design concept that elevates the brand's current high-fashion runway layout. Design elements include French limestone floors, white brick walls, Carrera marble fixtures, crystal chandeliers, glass vitrines housing noteworthy trends and two expansive escalators to transport visitors among the three floors.
 
To complement the bright lights of Broadway, the high-profile store boasts three larger-than-life imagery light boxes, providing a visually fashion forward backdrop as visitors ride the escalator to the second floor.
 
Robin Thicke will kick-off the retailer's grand opening event with a live performance on Tuesday, March 25 at 7:00 p.m. which will live stream on the EXPRESS billboards outside the store. 
 

EXPRESS


Must ReadView All

Digital textile printing sector to grow by 20% by 2020

Textiles | On 18th Jun 2018

Digital textile printing sector to grow by 20% by 2020

The digital textile printing sector is expected to have a compound...

Courtesy: Hela Clothing

Apparel/Garments | On 18th Jun 2018

Hela's latest label revolves around underwear, sleepwear

The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...

Kenya levies higher duties on mitumba import

Apparel/Garments | On 18th Jun 2018

Kenya levies higher duties on mitumba import

Kenya’s treasury secretary Henry Rotich recently raised the duty on...

Interviews View All

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search