Home / Knowledge / News / Apparel/Garments / Express to open its largest store in Times Square
Express to open its largest store in Times Square
21
Mar '14
EXPRESS, Inc., the U.S. specialty retail apparel chain offering dual-gender fashion for going-out, casual and work, announces the opening of its largest location in Times Square. The globally expanding retailer, known for its modern, sexy style, will celebrate the store's grand opening on Tuesday, March 25 at 7:00 p.m. with a live performance by Robin Thicke.
 
"It's EXPRESS on steroids," said Michael Weiss, the chairman and chief executive officer of EXPRESS. "This is an elevated presentation where the homes for each category are much more defined. Our billboard, with 9,000 square feet of LED, is the biggest and highest-definition billboard in the whole of Times Square. You know nobody whispers in Times Square; they shout. And if you're going to shout, you'd better be the loudest."
 
The Times Square store is located in the landmark I. Miller building distinguished by its marbled frame and statues of iconic actresses including Marilyn Miller and Mary Pickford. With over 28,000 square feet, the impressive location embraces the fast-paced and tech-savvy mindset of New York City with imagery boxes, LED walls and screens, interactive iPads, mobile points of sale, and on-site charging stations to enhance the shopping experience.
 
Divided into three levels of women's and men's collections, the store marks the brand's grandest location to-date with a design concept that elevates the brand's current high-fashion runway layout. Design elements include French limestone floors, white brick walls, Carrera marble fixtures, crystal chandeliers, glass vitrines housing noteworthy trends and two expansive escalators to transport visitors among the three floors.
 
To complement the bright lights of Broadway, the high-profile store boasts three larger-than-life imagery light boxes, providing a visually fashion forward backdrop as visitors ride the escalator to the second floor.
 
Robin Thicke will kick-off the retailer's grand opening event with a live performance on Tuesday, March 25 at 7:00 p.m. which will live stream on the EXPRESS billboards outside the store. 
 

EXPRESS

Must ReadView All

Apparel/Garments | On 27th Aug 2016

GMV of Indian online stores drop 5-10% in Q2

In the second quarter of 2016, annualised gross merchandise value or...

Textiles | On 26th Aug 2016

Vigorous global competition challenge for EU textile firms

Vigorous global competition is among the main challenges for the...

Apparel/Garments | On 26th Aug 2016

Japan’s clothing imports down 7.1% in H1 2016

In the first six months of 2016, Japan’s clothing and accessories’...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
August 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search