Home / Knowledge / News / Apparel/Garments / Shoppers traffic main indicator for gauging retail sales
Shoppers traffic main indicator for gauging retail sales
26
Mar '14
Retail traffic is an important indicator of shopper behavior and a bellwether for retail sales results. If more people are visiting stores, there are more opportunities for retailers to convert shoppers into sales. When traffic is down, retailers have fewer opportunities, thus, typically, fewer sales. More traffic doesn’t guarantee more sales, but store traffic and sales are correlated.
 
But getting a reliable bead on retail traffic is difficult. A glaring example of the problem was this last holiday season. If you scanned the headlines about retail traffic during this past holiday season, you would likely have been more confused than enlightened. Depending upon which index you referred to, retail traffic was either significantly down, somewhat down, or up.
 
Why are there such discrepancies in these indexes – and whom should you believe? Is retail traffic up or down? The answer, as it turns out, depends on where your numbers come from.
 
On January 16, 2014, The Wall Street Journal reported that retail store traffic over the holiday period (defined as November and December) was down 14.6% compared to the prior year. The source for this data point was a company called ShopperTrak, which, says it has traffic counters installed in some “60,000 malls and large retailers across the country.”
 
Retail analytics company RetailNext released its own holiday report. It counted “34.6 million shopping trips to specialty and larger format stores during the 2012 and 2013 season,” and concluded that retail traffic was down 6.5% – less than half the decline that ShopperTrak reported.
 
To add to the confusion, a third retail analytics firm called Euclid, as reported in Digital Journal on January 3, 2014, claimed that there was a 9% increase in year-over-year traffic, based on “nearly 25 million domestic shopping sessions during December.”
 
By itself, each index seems credible enough, but given the dramatically different conclusions, you have to wonder which one is correct – if any.

Must ReadView All

Apparel/Garments | On 2nd Jul 2016

Denmark-ILO deal to boost B’desh RMG sector

Denmark and the International Labour Organization (ILO) signed an...

Apparel/Garments | On 2nd Jul 2016

Delta Galil to acquire three brands from VF Corp

Apparel marketer Delta Galil will expand its brands portfolio by...

Courtesy: Voormi

Textiles | On 2nd Jul 2016

Vroomi unveils lighter weight merino based fabric

Developer of precision blended wool fabrics and apparel, Voormi has...

Interviews View All

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search