Home / Knowledge / News / Apparel/Garments / Shoppers traffic main indicator for gauging retail sales
Shoppers traffic main indicator for gauging retail sales
26
Mar '14
Retail traffic is an important indicator of shopper behavior and a bellwether for retail sales results. If more people are visiting stores, there are more opportunities for retailers to convert shoppers into sales. When traffic is down, retailers have fewer opportunities, thus, typically, fewer sales. More traffic doesn’t guarantee more sales, but store traffic and sales are correlated.
 
But getting a reliable bead on retail traffic is difficult. A glaring example of the problem was this last holiday season. If you scanned the headlines about retail traffic during this past holiday season, you would likely have been more confused than enlightened. Depending upon which index you referred to, retail traffic was either significantly down, somewhat down, or up.
 
Why are there such discrepancies in these indexes – and whom should you believe? Is retail traffic up or down? The answer, as it turns out, depends on where your numbers come from.
 
On January 16, 2014, The Wall Street Journal reported that retail store traffic over the holiday period (defined as November and December) was down 14.6% compared to the prior year. The source for this data point was a company called ShopperTrak, which, says it has traffic counters installed in some “60,000 malls and large retailers across the country.”
 
Retail analytics company RetailNext released its own holiday report. It counted “34.6 million shopping trips to specialty and larger format stores during the 2012 and 2013 season,” and concluded that retail traffic was down 6.5% – less than half the decline that ShopperTrak reported.
 
To add to the confusion, a third retail analytics firm called Euclid, as reported in Digital Journal on January 3, 2014, claimed that there was a 9% increase in year-over-year traffic, based on “nearly 25 million domestic shopping sessions during December.”
 
By itself, each index seems credible enough, but given the dramatically different conclusions, you have to wonder which one is correct – if any.

Must ReadView All

President Donald Trump; Courtesy: White House

Textiles | On 24th Jan 2017

US sets ball rolling for withdrawal from TPP

President Donald Trump has set the ball rolling for withdrawal of the ...

Courtesy: NEJ

Apparel/Garments | On 24th Jan 2017

NEJ fully acquires Bills Khakis from Source Capital

Provider of reverse logistic excess inventory solutions for specialty ...

President Donald Trump; Courtesy: White House

Textiles | On 23rd Jan 2017

US textile industry eager to work with President Trump

The US textile industry is eager to work with President Donald Trump...

Interviews View All

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search