Eres, the luxury French innerwear maker, has entered into a partnership deal with the world’s premiere online luxury retailer Net-a-Porter.
As per the new collaborative agreement, the lingerie manufacturer will now sell its swimwear and beachwear ranges worldwide through the e-commerce site.
Slated to be launched on March 28, 2014, the debut collection will include the label’s latest spring swim and intimatewear lines as well as an exclusive silk made collection titled Sun Wear, comprised of versatile clothing that can be worn to both beaches and cocktail parties.
After the introductory range, the womenswear clothier also plans to add homewear and cashmere designs, from its fall collection in July, on the web portal.
According to WWD, the online partnership has been aimed to promote the brand in North America and key Asian markets such as Hong Kong, Mainland China, Taiwan and Japan.
Launched in 2000, Net-a-Porter offers a range of latest women’s designer clothing and accessories from over 350 international labels.
Primarily operational in Europe, Eres owns a limited number of boutiques in the US and Canada.