Home / Knowledge / News / Apparel/Garments / Mobile shopping transforms global retail industry - yStats
Mobile shopping transforms global retail industry - yStats
29
Mar '14
A new report by Hamburg-based secondary research organization yStats.com, “Global M-Commerce 2014: Smartphones and Tablets“, covers the latest trends and developments in mobile shopping. Yücel Yelken, CEO of yStats.com notes that mobile shopping is transforming the retail industry worldwide, as mobile traffic to retail sites surges and the variety of products purchased on mobile grows.
 
M-Commerce sales worldwide were estimated to top EUR 100 billion last year as the increasing penetration of smartphones and tablet computers fuels the spread of mobile shopping. 
 
The yStats.com report goes on to point out that regarding M-Commerce worldwide, smartphones and tablets differ in their impact, consumer behavior and preferences when shopping on mobile. 
 
Smartphones currently have higher penetration on global population than tablets, but tablet use is growing at a faster rate. Mobile retail applications are more popular on smartphones, while in access via tablets mobile browsing is prevalent. Tablets are a more suitable device for making large purchases on mobile. Smartphones, on the other hand are perfect for making on the go and quick purchases.
 
There are other peculiarities in mobile shopping, for example, app vs browser. Neither app nor mobile browser had a distinct advantage over the other in terms of frequency for mobile shopping in 2013. They are both equally important for mobile shopping, though in different ways. While browsers score higher over apps in terms of convenience, apps are better evaluated by consumers with regard to speed. Apps also capture different customer segments than browsers.
 
On both mobile platforms, the sale of digital goods, tickets, and bill payments make up the largest share of M-Commerce, but sales of physical goods such as clothing are rising fast. A new development, coming from Asia and spreading globally is the emerging power of messaging apps in M-Commerce.
 
Variety of major players in mobile shopping worldwide
Globally, E-Commerce merchants and traditional retailers are trying to capture the booming M-Commerce market. In the USA, mobile apps of Amazon and eBay are popular, while retailers such as Walmart, Marcy’s and Home Depot report increasing traffic to the mobile versions of their websites. In Latin America, an E-Commerce merchant MercadoLibre saw its M-Commerce sales through its mobile website and app grow throughout 2013 reaching over 10% by the end of the year.
 
The Otto Group, Germany-based multi-channel mass merchant, adopted a new mobile initiative in early 2014, with the aim of generating 50% of online traffic to all its brands through mobile devices, while the German online clothing retailer Zalando began an upgrade of its mobile applicationfor use in international markets.


Must ReadView All

Sanjay K Jain, managing director, TT Ltd

Textiles | On 21st Sep 2017

TT’s Sanjay Jain elected new chairman of CITI

The Confederation of Indian Textile Industry (CITI), the apex body...

Textiles | On 21st Sep 2017

NRF urges US lawmakers to lower corporate tax rates

The National Retail Federation (NRF) has written to the US Senate...

Apparel/Garments | On 21st Sep 2017

UK fashion exports £10.7 bn in 2016; highest till now

Exports of British fashion goods rose to £10.7 billion in 2016, the...

Interviews View All

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search