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Smartphone generated traffic boosts retailer revenue
Apr '14
Branding Brand, the leading mobile commerce platform of major retailers, released the results of its Mobile Commerce Index for March 2014. The exclusive data sample details a steep rise in smartphone-generated traffic, orders, and revenue by consumers to retailer smartphone-optimized websites from March 2014 vs. March 2013.
Issued monthly, the Mobile Commerce Index report identifies customer mobile commerce use and trends across a consistent sample of clients in various industries including apparel, health and beauty, and home goods. The Index is the largest collection of data on commerce sites specifically designed for smartphones, as opposed to non-optimized desktop sites with mobile traffic.
Year-Over-Year Mobile Growth Rates from March 2013 to March 2014
-Smartphone visits increased 101.2%
-Smartphone orders increased 129.6%
-Smartphone revenue increased 168.3%
Additional Data on Market Share
In March 2014, smartphones generated 29.4% of total online visits, up 42.7% from March 2013 (62.9% iOS, 36.4% Android). The market share of non-mobile (desktop) visits decreased 21.1% from March 2013 to March 2014.
"Not only are customers shopping more on their phones, they're also spending," said Chris Mason, Branding Brand co-founder and CEO. "Our data shows large numbers of consumers rapidly embracing mobile as a fundamental tool to conveniently connect with retailers."
Branding Brand powers mobile commerce sites and apps for over 200 of the world's leading retailers, including American Eagle Outfitters, Crate & Barrel, Ralph Lauren, and Sephora. Founded in 2008, the Company's B2E (Brand to Everywhere) platform seamlessly extends brands into optimized experiences for smartphones, tablets, and in-store. 

Branding Brand

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