In 2014 the high-end apparel manufacturing show will be an even better fit for the fashion industry, as it is extending its offer to give clothing and accessories brands, couturiers and designers increasingly efficient and targeted solutions to go from concept to collection.
The 11th edition of the French apparel and accessories manufacturing show is being held in Paris’s hottest new cultural venue: the Carreau du Temple located in the 3rd arrondissement, an area popular with fashion industry professionals for its historic atmosphere, Parisian vibe and fusion of all the cultural elements that inspire and enrich fashion.
The Saint Laurent Paris autumn/winter 2014–15 show at the Carreau du Temple on 3 March 2014 officially inaugurated the venue, which subsequently opened to the public on 25 March. And it is in this brand new event space – destined to become iconic – that the 99 exhibitors at the Made in France show are setting up their stands on 9 and 10 April 2014.
It is worth remembering that the Carreau du Temple has been historically associated with the clothing trade ever since it first opened as a market selling second-hand clothes in 1807.
The prestigious new venue will also enable Made in France to expand its floor space to meet increasing demand from French high-end manufacturing companies. Renewed impetus. The annual show devoted to high-end, luxury and designer fashion manufacturing has three strong points.
A winning strategy: an exacting and quality-focused choice of exhibitors
The show has followed the successful Première Vision strategy to the letter: handpicked exhibitors, a focus on quality and creativity, and international exposure. The organisers will be refining and strengthening this strategy in future to keep the spotlight on the irresistible and inspiring appeal of French fashion.
The added value of genuine expertise
The show brings together companies and artisans with proven expertise in understanding the creative process and turning it into top-quality manufacturing solutions to help major clothing brands, couturiers and designers develop their collections.
Besides the cutting-edge techniques and genuine expertise on offer, since 2013 the show has been extended to include weavers using exclusively French yarns and selected Entreprises du Patrimoine Vivant (EPV - living heritage companies) businesses specialising in hard-to-find products and workmanship.
This decision was taken in order to satisfy the specific requirements of French couture, which dominates the fashion scene, and both French and international luxury ready-to-wear brands. These labels need dependable business partners able to come up with optimal solutions and production capacity for complex design ideas.
The need to keep traditional crafts alive has also motivated the inclusion of more French EPV firms in the apparel and accessories sectors, all focusing on high-end fashion. Every single one of the exhibitors at the show qualifies to attach a “Made in France” label to their products.