Home / Knowledge / News / Apparel/Garments / ELLE Fashionwear joins hands against breast cancer
ELLE Fashionwear joins hands against breast cancer
07
Apr '14
Through its Fashion Joins Hands Against Breast Cancer initiative, ELLE augments work in the area of breast health under the auspices of the Ogaan Cancer Foundation, which supports the Women’s Cancer Initiative – Tata Memorial Hospital.
 
The fashionable Sundowner, in association with The Taj Mahal Hotel saw delightful gathering of capital’s social brigade in full force to support a cause.
 
The carnival held on Sunday evening, saw the presence of Delhi’s gliteratti such as Gaurav Gupta, Ambika Pillai, Atsu Sekhose, Ambika Anand, Pia Pauro, Vineet Bahl, Rohit Gandhi, Rahul Khanna  amongst many others. 
 
Fashion Joins Hands Against Breast Cancer is ELLE magazine’s initiative to work with members of the fashion fraternity who donate creations, which will be retailed through the carnivals. Participating designers include Tarun Tahiliani, Masaba, Vineet Bahl, Neetta Lallu, Rohit Gandhi, Rahul Khanna Shantanu and Nikhil, Sabyasachi Along with a silent auction featuring designer merchandise from prestige brands like Tod’s, Christian Louboutin , Louis Vuitton, Chritian Dior and Chanel  was also held at the do.
 
Three fund-raising events have been planned over the next 2 months across three metros. Along with the sundowner at the Taj Mahal Hotel, New Delhi to flag off the ELLE Carnival for a Cause series of events. The next two will happen in Bangalore on 4th May and Mumbai on 18th May. 
 
Another unique initiative undertaken is the ‘Save the Twins’ campaign which will be promoted through social media channels. The same aims to garner support by by tweeting/posting with the hashtag - #SaveTheTwins. 
 
The Carnival hosts a fun evening along with activities like tarot-reading, massages, fortune-telling, innovative games like can cancer, ring cancer and basketball; all this, while guest DJs set the beat to the fundraiser with a heart. 
 
ELLE Carnival for a Cause is a unique way to raise funds, since the designer-wear is affordably priced at heavily discounted prices, enabling a wider audience to contribute and be a part of the initiative. Along, with great discounts are available on high street fashion brands, beauty products and super stylish accessories. 
 
“It is hard to ignore the statistics that one in 30 women in urban India runs the risk of developing breast cancer,” says Aishwarya Subramanyum, editor-in-chief, ELLE “But the good news is that a simple self-examination that takes only 15 minutes once a month can detect the disease. Early detection can help save lives. With these facts it is imperative to increase awareness – we want young women, our readers, to have a healthy, happy future. And this is the way we can ensure it.”
 

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search