Home / Knowledge / News / Apparel/Garments / ELLE Fashionwear joins hands against breast cancer
ELLE Fashionwear joins hands against breast cancer
07
Apr '14
Through its Fashion Joins Hands Against Breast Cancer initiative, ELLE augments work in the area of breast health under the auspices of the Ogaan Cancer Foundation, which supports the Women’s Cancer Initiative – Tata Memorial Hospital.
 
The fashionable Sundowner, in association with The Taj Mahal Hotel saw delightful gathering of capital’s social brigade in full force to support a cause.
 
The carnival held on Sunday evening, saw the presence of Delhi’s gliteratti such as Gaurav Gupta, Ambika Pillai, Atsu Sekhose, Ambika Anand, Pia Pauro, Vineet Bahl, Rohit Gandhi, Rahul Khanna  amongst many others. 
 
Fashion Joins Hands Against Breast Cancer is ELLE magazine’s initiative to work with members of the fashion fraternity who donate creations, which will be retailed through the carnivals. Participating designers include Tarun Tahiliani, Masaba, Vineet Bahl, Neetta Lallu, Rohit Gandhi, Rahul Khanna Shantanu and Nikhil, Sabyasachi Along with a silent auction featuring designer merchandise from prestige brands like Tod’s, Christian Louboutin , Louis Vuitton, Chritian Dior and Chanel  was also held at the do.
 
Three fund-raising events have been planned over the next 2 months across three metros. Along with the sundowner at the Taj Mahal Hotel, New Delhi to flag off the ELLE Carnival for a Cause series of events. The next two will happen in Bangalore on 4th May and Mumbai on 18th May. 
 
Another unique initiative undertaken is the ‘Save the Twins’ campaign which will be promoted through social media channels. The same aims to garner support by by tweeting/posting with the hashtag - #SaveTheTwins. 
 
The Carnival hosts a fun evening along with activities like tarot-reading, massages, fortune-telling, innovative games like can cancer, ring cancer and basketball; all this, while guest DJs set the beat to the fundraiser with a heart. 
 
ELLE Carnival for a Cause is a unique way to raise funds, since the designer-wear is affordably priced at heavily discounted prices, enabling a wider audience to contribute and be a part of the initiative. Along, with great discounts are available on high street fashion brands, beauty products and super stylish accessories. 
 
“It is hard to ignore the statistics that one in 30 women in urban India runs the risk of developing breast cancer,” says Aishwarya Subramanyum, editor-in-chief, ELLE “But the good news is that a simple self-examination that takes only 15 minutes once a month can detect the disease. Early detection can help save lives. With these facts it is imperative to increase awareness – we want young women, our readers, to have a healthy, happy future. And this is the way we can ensure it.”
 

Must ReadView All

Apparel/Garments | On 10th Dec 2016

Amazon India aims to be India’s biggest fashion retailer

Since fashion is the second biggest ecommerce category in India,...

Apparel/Garments | On 10th Dec 2016

Kathy Ireland extends license with PPI Apparel till 2023

Clothing brand Kathy Ireland Worldwide has extended its partnership...

Textiles | On 9th Dec 2016

ACIMIT signs MoU with Pakistan textile bodies

In a bid to strengthen the trading in garments and textiles between...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search