Home / Knowledge / News / Apparel/Garments / Adidas & Chelsea Football Club debut home kit for 2014/15
Adidas & Chelsea Football Club debut home kit for 2014/15
07
Apr '14
Introducing "Forever Blue", the new campaign from adidas and Chelsea Football Club designed to launch the new home kit for the 2014/15 season. Chelsea Football Club and adidas are delighted to unveil the new home kit for the 2014/15 season, which is available now for pre-order.
 
The launch is accompanied by an exciting new campaign, 'Forever Blue', featuring a stunning video in which five Chelsea players are captured in their favourite Chelsea moment and immortalised in unique sculptures.
 
Narrated by manager, Jose Mourinho, the video references iconic goals, saves and celebrations that will live long in the memory. It features Petr Cech's penalty save from Bayern Munich's Bastian Schweinsteiger which set up our first Champions League success in 2012, Fernando Torres's opening goal against Benfica in last season's Europa League final, Gary Cahill's volleyed strike against Spurs, Oscar's wonder goal against Juventus and most recently Eden Hazard's hat-trick against Newcastle in the Premier League.
 
The campaign, which follows on from last year's memorable "It's Blue. What else matters?" imagery, sees the players eventually breaking free from their sculptures to reveal the new kit for the 2014/15 season, ready to create many more moments that will be Forever Blue.
 
The new shirt is designed using engineered fabric showing contrasting blue tones on the front panel, including a two-tone striped design, and also includes the latest premium adidas technologies such as the industry-leading breathable material – ClimaCool. The design takes inspiration from club kits in the late 1980s and early 1990s.
 
Chelsea FC Chief Executive Ron Gourlay said: 'We are very proud to have once again worked with adidas to deliver a standout campaign to launch our new home kit for the 2014/15 season. The creative theme of "Forever Blue" and capturing those memorable moments that will live in the minds of our players and fans is a great way to bring the new kit to life.'
 
Petr Cech added: 'The players all love to get involved in these campaigns and the idea of being "Forever Blue" is something that everyone at the club can relate to, as we all have our own unique memories from our careers. I know that my moment in the Champions League final will stay with me forever and I am excited to see that my sculpture will help me share that moment with the fans.' 
 
Adidas Brand Director, Nick Craggs comments on the new launch:"Chelsea Football Club is steeped in history. History is made with every goal, assist, tackle and clean sheet. The players at the club are adding new chapters to the history of the Premier League every week. Working with the players and identifying their moments over recent years in adidas shirts, we have managed to create a compelling campaign that will remain with the club forever. It is not just about wearing the shirt; it's what you do in the shirt. For the fans. For the team. For the colour and for the future."
 

adidas AG

Must ReadView All

Fashion | On 26th Jul 2016

Finally, Myntra buys Jabong

Putting an end to months of speculation, online fashion e-retailer...

Apparel/Garments | On 26th Jul 2016

British clothing retailers face Brexit double whammy

With online rivals already giving them a hard time, Britain's major...

Courtesy: Chanel

Fashion | On 26th Jul 2016

Chanel acquires 4 silk companies to firm up supplies

Continuing its trend to secure access to high-end raw materials,...

Interviews View All

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search