Home / Knowledge / News / Apparel/Garments / Icebreaker adds Louise Kuegler as Global Marketing Officer
Icebreaker adds Louise Kuegler as Global Marketing Officer
08
Apr '14
Icebreaker, the New Zealand company that pioneered the outdoor merino wool apparel category, announced that Louise Kuegler is joining its global leadership team as Chief Marketing Officer, Global Marketing in mid-April 2014. 
 
Kuegler will lead a multi-channel global marketing group, responsible for developing and delivering creative strategy and campaigns across key markets.
 
Icebreaker is currently sold in 44 countries globally. Kuegler will be based in Auckland, New Zealand. 
 
“Louise has fantastic experience working with iconic global brands around the world. We are excited to have her draw on that background, plus her outstanding creative instincts, to further elevate our brand globally,” said Jeremy Moon, Founder and CEO of Icebreaker. “With one foot back in her native country and the other in global markets, we know Louise will be a passionate Icebreaker.”
 
Kuegler has a deep experience in global communications and marketing, with 20 years spent in multinational companies and advertising agencies in the United Kingdom, United States, Asia and New Zealand.
 
Most recently, she was with Ogilvy & Mather Asia-Pacific as managing director of one of its Singapore agencies. Prior to that position, she led Ogilvy & Mather’s Coca-Cola and Diageo business across Asia-Pacific.
 
Before her time in Singapore, Kuegler spent six years at the highly regarded New Zealand advertising agency, Colenso BBDO, where she was part of the agency management team and led brand strategy and communications across its client portfolio. 
 
“As a proud Kiwi, the opportunity to help grow the profile and success of the Icebreaker brand around the world is really exciting,” said Kuegler. “I’ve been a big fan and loyal customer of Icebreaker for a long time, and I’m inspired by the company’s ambitious global growth plans, their amazing product, a wonderful entrepreneurial spirit and the high regard they place on world-class creative thinking.” 
 
About Icebreaker
Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid layer garments, outerwear, socks and accessories for men, women and children. Icebreaker is based in Wellington, New Zealand, and is sold in more than 3000 stores in 44 countries. 
 

Icebreaker

Must ReadView All

Courtesy: Aptos

Information Technology | On 25th Feb 2017

Tailored Brands selects Aptos sales audit solution

Aptos, Inc., a market leader in retail technology solutions, has...

Information Technology | On 25th Feb 2017

One Jeanswear Group deploys Centric PLM suite

Centric Software, the leading PLM solution for fashion, retail,...

Courtesy: Applied DNA Sciences

Apparel/Garments | On 24th Feb 2017

SigNatureT DNA can help prevent apparel counterfeiting

SigNatureT DNA is forensic molecular tag by Applied DNA Sciences...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search