Home / Knowledge / News / Apparel/Garments / C&A warns of organic cotton supply shortage
C&A warns of organic cotton supply shortage
08
Apr '14
Despite an increasing demand in international markets, global production of organic cotton continues to decline. This development bears ecological, social and economic consequences for all in the worldwide supply chain for organic cotton. Measured against the global production of cotton, the share of organic cotton today is only 1 percent.
 
For C&A Europe, which has been dedicated to promoting organic cotton production for 10 years already, counteracting this step backwards is a special priority.
 
Thorsten Rolfes, Head of Corporate Communications Europe, explains, “We are now at a critical point in which the demand for organic cotton is exceeding the supply. The availability uncertainty tied to this threatens to endanger long-term investment in organic cotton.”
 
After worldwide production of organic cotton continuously rose up to the year 2011, crop yields subsequently sank by 8 percent in the following years. Regardless of the fact that, at the same time, 50 percent of the production countries increased their production of organic cotton. Reasons for this are e.g. lack of knowledge regarding organic cultivation methods and lacking cooperation between the communities.
 
To spread awareness of this problem, C&A is now publishing the informational brochure “Let’s take Bio Cotton to everyone every day.” This comprehensively explains the added value and current challenges of organic cotton production, and shows opportunities for all those in the global supply chain. Here, C&A sees garment industry companies as having particular responsibility.
 
“Brands play a key role in the development of organic cotton as a sustainable resource. Some brands are taking action, but the supply crisis shows that much more needs to be done. Collaboration is the key – working in partnership with experts, local communities and governments can enable organic cotton to realize its full potential,” says Rolfes. 
 
“But firms can make a difference not only in the production countries but also in the sales markets by making their customers aware of the subject of organic cotton. In our experience, it is possible to create awareness, fulfill the demand and be profitable.”
 
C&A is currently the largest buyer of organic cotton and sold over 100 million products made from organic cotton in the fiscal year 2013 – another significant increase in comparison to the previous year. The share of organic cotton against the total cotton collection is 38 percent. 

Must ReadView All

Textiles | On 10th Dec 2016

India’s 2016-17 cotton import to touch 17 lakh bales

The import of cotton from international markets by spinning mills in...

Textiles | On 10th Dec 2016

US textile & apparel imports fall 6.50% in Jan-Oct ’16

The import of textiles and apparel by United States dropped 6.50 per...

Textiles | On 10th Dec 2016

Indian textile hubs adopt cashless payment modes

The textile ministry is promoting cashless payment within the...

Interviews View All

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search