Despite an increasing demand in international markets, global production of organic cotton continues to decline. This development bears ecological, social and economic consequences for all in the worldwide supply chain for organic cotton. Measured against the global production of cotton, the share of organic cotton today is only 1 percent.
For C&A Europe, which has been dedicated to promoting organic cotton production for 10 years already, counteracting this step backwards is a special priority.
Thorsten Rolfes, Head of Corporate Communications Europe, explains, “We are now at a critical point in which the demand for organic cotton is exceeding the supply. The availability uncertainty tied to this threatens to endanger long-term investment in organic cotton.”
After worldwide production of organic cotton continuously rose up to the year 2011, crop yields subsequently sank by 8 percent in the following years. Regardless of the fact that, at the same time, 50 percent of the production countries increased their production of organic cotton. Reasons for this are e.g. lack of knowledge regarding organic cultivation methods and lacking cooperation between the communities.
To spread awareness of this problem, C&A is now publishing the informational brochure “Let’s take Bio Cotton to everyone every day.” This comprehensively explains the added value and current challenges of organic cotton production, and shows opportunities for all those in the global supply chain. Here, C&A sees garment industry companies as having particular responsibility.
“Brands play a key role in the development of organic cotton as a sustainable resource. Some brands are taking action, but the supply crisis shows that much more needs to be done. Collaboration is the key – working in partnership with experts, local communities and governments can enable organic cotton to realize its full potential,” says Rolfes.
“But firms can make a difference not only in the production countries but also in the sales markets by making their customers aware of the subject of organic cotton. In our experience, it is possible to create awareness, fulfill the demand and be profitable.”
C&A is currently the largest buyer of organic cotton and sold over 100 million products made from organic cotton in the fiscal year 2013 – another significant increase in comparison to the previous year. The share of organic cotton against the total cotton collection is 38 percent.