Home / Knowledge / News / Apparel/Garments / O Alliance's new firm aligns retailer with digital shopper
O Alliance's new firm aligns retailer with digital shopper
10
Apr '14
As retailers play catch-up to a digitally savvy consumer, The O Alliance, LLC launched a new consulting firm that leverages a network of transformational practitioners with expertise in the critical areas that will empower retailers and drive profitable growth. 
 
The O Alliance’s holistic approach is designed to create a seamless shopping experience by refocusing a retailer’s organizational practices around the consumer, rather than the channel.
 
“There is clearly a new paradigm, yet many retailers are still operating with outdated business models that don’t reflect the new reality. This is evident in the focus on channel. We focus on technology enabled consumers and helping retailers better serve them,” said co-founder of The O Alliance, Andrea Weiss. 
 
Co-founder Bill Mirabito continued, “Retailers need to align their operations with technology to reach this increasingly sophisticated consumer – from marketing and social media, to in-store digital tools, to the overall company culture. Point-to-point solutions are simply not enough.”
 
As leaders in navigating the crossroads of change, both Weiss and Mirabito have extensive expertise in developing high-level business strategy and tactical execution plans for a broad range of retail and consumer products companies.
 
An early innovator in multi-channel commerce, Weiss has been a key player in retail’s transformation into the digital space; as part of GSI Commerce where she was a board member and served during its evolution and ultimate sale to eBay, as well as at L Brands, where she served as Chief Stores Officer. 
 
Recently, she has been behind the scenes of Chico’s, Pep Boys, Cracker Barrel and Nutrisystem, where she currently serves on the Boards of Directors. Mirabito has been at the forefront of digital innovation for more than two decades, helping traditional retailers and consumer brands get the most from their online investments. Further, his playbook on adapting process and technology to match consumer behavior has been pivotal in driving measurable growth.
 
The O Alliance Network
Leveraging its founders’ expertise, The O Alliance is building a network of transformational agents in key areas including talent, operations, change management, digital tools, marketing and e-commerce.
 
The Company’s growing list of partners include online and digital expert B2C Partners; renowned training platform and developer of QuizScore, Multimedia Plus (MMP); innovation and change management consultancy iVibe Global; and financial improvements, merchandise planning, operational and supply chain efficiencies, Olson-Ng Retail Consulting Group.
 


Must ReadView All

Textiles | On 24th May 2016

Govt withdraws Bt cotton notification

The Union government has withdrawn the notification on guidelines for ...

Textiles | On 24th May 2016

Pak textile bodies seek tax exemptions in Budget

Ahead of the Budget next month, the All Pakistan Textile Mills...

Courtesy: Ecommerce Forum

Apparel/Garments | On 24th May 2016

Italian e-commerce to generate over 19 bn euros in 2016

E-commerce in Italy is expected to grow 17 per cent in 2016 to...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

What benefits can MSMEs have from GOTS certification? What is the...

Abhishek Ganguly
Puma India

There are quite a number of brands stepping into the sports lifestyle...

Dinaz Madhukar
DLF Emporio and DLF Promenade

How do you see the competition from e-stores? What is the marketing...

Ashok Desai
Bombay Textile Research Association

<b><i>Bombay Textile Research Association (BTRA) is a leading name in...

Marten Alkhagen
Swerea IVF AB

<b><i>Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles...

Mark Paterson
Technical Absorbents Ltd

<b><i>Mark Paterson, R&D manager of Technical Absorbents Ltd talks about...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
May 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search