Home / Knowledge / News / Apparel/Garments / O Alliance's new firm aligns retailer with digital shopper
O Alliance's new firm aligns retailer with digital shopper
10
Apr '14
As retailers play catch-up to a digitally savvy consumer, The O Alliance, LLC launched a new consulting firm that leverages a network of transformational practitioners with expertise in the critical areas that will empower retailers and drive profitable growth. 
 
The O Alliance’s holistic approach is designed to create a seamless shopping experience by refocusing a retailer’s organizational practices around the consumer, rather than the channel.
 
“There is clearly a new paradigm, yet many retailers are still operating with outdated business models that don’t reflect the new reality. This is evident in the focus on channel. We focus on technology enabled consumers and helping retailers better serve them,” said co-founder of The O Alliance, Andrea Weiss. 
 
Co-founder Bill Mirabito continued, “Retailers need to align their operations with technology to reach this increasingly sophisticated consumer – from marketing and social media, to in-store digital tools, to the overall company culture. Point-to-point solutions are simply not enough.”
 
As leaders in navigating the crossroads of change, both Weiss and Mirabito have extensive expertise in developing high-level business strategy and tactical execution plans for a broad range of retail and consumer products companies.
 
An early innovator in multi-channel commerce, Weiss has been a key player in retail’s transformation into the digital space; as part of GSI Commerce where she was a board member and served during its evolution and ultimate sale to eBay, as well as at L Brands, where she served as Chief Stores Officer. 
 
Recently, she has been behind the scenes of Chico’s, Pep Boys, Cracker Barrel and Nutrisystem, where she currently serves on the Boards of Directors. Mirabito has been at the forefront of digital innovation for more than two decades, helping traditional retailers and consumer brands get the most from their online investments. Further, his playbook on adapting process and technology to match consumer behavior has been pivotal in driving measurable growth.
 
The O Alliance Network
Leveraging its founders’ expertise, The O Alliance is building a network of transformational agents in key areas including talent, operations, change management, digital tools, marketing and e-commerce.
 
The Company’s growing list of partners include online and digital expert B2C Partners; renowned training platform and developer of QuizScore, Multimedia Plus (MMP); innovation and change management consultancy iVibe Global; and financial improvements, merchandise planning, operational and supply chain efficiencies, Olson-Ng Retail Consulting Group.
 


Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search