Home / Knowledge / News / Apparel/Garments / Nev Schulman to be new face of Rocawear's AW14 campaign
Nev Schulman to be new face of Rocawear's AW14 campaign
12
Apr '14
Rocawear, the ultimate music-inspired streetwear brand announces the endorsement of TV mega star Nev Schulman from the smash hit show Catfish for the new AW ’14 campaign. Iconix Europe has secured Nev to front the brand in a move to continue the progress of Rocawear across Europe as part of its on-going re-positioning programme. 
 
Having already secured key UK high street retailers (such as House of Fraser and Burton) since the inception of the re-positioning, Iconix Europe looks to grow Rocawear’s customer base and build upon the success to date targeting more wholesale accounts. Producer, actor and photographer Nev Schulman follows on from a host of stars and celebrities such as Dynamo Magician and Rick Genest (aka Zombie Boy) that have been shot for the brand. 
 
Nev shot to fame with the American docudrama TV series, Catfish. Based on the 2010 acclaimed and cult-hit documentary film of the same name, the show airs on MTV and depicts the truths and lies of online dating. In a strategic move in announcing Nev, Iconix Europe targets a European mainstream consumer within the 18-30 year old market. 
 
This season Rocawear combines its underground streetwear appeal with a cleaner, fitted look that is commercially viable. This new step in the re-positioning strategy further cements Rocawear’s relevance in the European market and steps far beyond the urban connotations it once had. 
 
The Autumn Winter ’14 collection from Rocawear has four main stories running through it – Roc Statue, Monochrome Roc, Roc Camo and Roc Compass. The range fuses the best elements of sportswear with a premium street aesthetic which has evolved on from the SS14 offering. 
 
Daisy Laramy-Binks, Marketing and Creative Director of Iconix Europe, comments “Nev represents the latest exciting addition to our line-up of Rocawear ambassadors, chosen for their ability to surprise the consumer and embody the evolving perception and freshness of the Rocawear brand. We are delighted to be working with him and welcoming him into the fashion arena.”
 
This commitment from Iconix Europe is backed with a strong creative retail plan offering surround product presence, in-store support and cooperative retail communication. The brand looks to strengthen its new-found position and increase its customer base, with more major retail partners to be announced over the coming months.
 

Rocawear


Must ReadView All

Uzbekistan wants joint ventures with Hungarian textile firms

Textiles | On 20th Feb 2018

Uzbekistan wants joint ventures with Hungarian textile firms

Uzbekistan has offered Hungary to create joint ventures in the two...

Vietnam’s textile & garment exports up 10.68% in 2017

Textiles | On 20th Feb 2018

Vietnam’s textile & garment exports up 10.68% in 2017

Vietnam came very close to achieving its 2017 textile and garment...

Maharashtra’s new textile policy to privatise cooperatives

Textiles | On 20th Feb 2018

Maharashtra’s new textile policy to privatise cooperatives

The state government in India’s western state of Maharashtra, under...

Interviews View All

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search