Home / Knowledge / News / Apparel/Garments / Fashion brand Little Mistress debuts elite range with Look
Fashion brand Little Mistress debuts elite range with Look
11
Apr '14
Young Fashion Brand of the Year 2013, Little Mistress, is set to launch an exclusive collection with weekly fashion title, Look magazine to maximise its proven established success within the retail sector. Little Mistress by Look will comprise of 28 pieces, which will be available to the High Street and leading e-tailers. 
 
Look editor, Ali Hall, has been instrumental throughout the design and planning process, working alongside the in-house design team at Little Mistress, bringing the style of the Look reader through to the final edit. The collaborative collection will boast a full range of styles to suit all shapes and tastes; Red carpet worthy full-length maxi dresses with sophisticated high necklines, embellished jumpsuits and notably longer hemlines, encapsulating the seasons’ trend of midi-skirts. 
 
Drawing inspiration from the catwalk to street style and beyond and oozing rich colours from vibrant red hues to deep midnight blue and accents of metallics, these statement dresses are guaranteed to stand out at every summer occasion. Price points will be from £50 to £80, making these an affordable investment for the fashion conscious girl.  
 
In addition to the main line offering, all styles will be available in Petite and Tall, offering a style to suit every reader of Look. Commenting on this latest venture is Little Mistress Group CEO, Mark Ashton; 
 
We are delighted to be collaborating with LOOK on this unique project. It has been 6 months in the making and the final edit was so special that we decided to introduce the collection across Tall and Petite to cater for all of the Look audience
 
The partnership is a natural fit between Little Mistress and Look, with each brand targeting the same end consumer. Ashton enthuses; Little Mistress BY LOOK will be introduced to a huge audience and we hope they will be blown away by this really fantastic collection.
 
Look Editor Ali Hall says, “I am so excited by this collaboration. We have worked with the Little Mistress team from the first idea to the final edit. We’ve created a truly stand out range that also fits the Look ethos of providing affordable fashion to our readers whatever their shape and size. I know the Look readers are going to love it!"
 

Little Mistress


Must ReadView All

Chinese firm sets up textile-garment chain in Vietnam

Apparel/Garments | On 13th Dec 2017

Chinese firm sets up textile-garment chain in Vietnam

Worldon Vietnam Co. Ltd under the Chinese Shenzhou Group is likely to ...

Courtesy: SATO Global Solutions

Information Technology | On 13th Dec 2017

Sensor networks improve inventory management

Sensor networks like radio frequency identification (RFID) and smart...

CMAI hails review of FTP as 'progressive package'

Apparel/Garments | On 13th Dec 2017

CMAI hails review of FTP as 'progressive package'

The Clothing Manufacturers' Association of India (CMAI) has hailed...

Interviews View All

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Top executives
Textile industry, India

The event should be organised every year

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search