Young Fashion Brand of the Year 2013, Little Mistress, is set to launch an exclusive collection with weekly fashion title, Look magazine to maximise its proven established success within the retail sector. Little Mistress by Look will comprise of 28 pieces, which will be available to the High Street and leading e-tailers.
Look editor, Ali Hall, has been instrumental throughout the design and planning process, working alongside the in-house design team at Little Mistress, bringing the style of the Look reader through to the final edit. The collaborative collection will boast a full range of styles to suit all shapes and tastes; Red carpet worthy full-length maxi dresses with sophisticated high necklines, embellished jumpsuits and notably longer hemlines, encapsulating the seasons’ trend of midi-skirts.
Drawing inspiration from the catwalk to street style and beyond and oozing rich colours from vibrant red hues to deep midnight blue and accents of metallics, these statement dresses are guaranteed to stand out at every summer occasion. Price points will be from £50 to £80, making these an affordable investment for the fashion conscious girl.
In addition to the main line offering, all styles will be available in Petite and Tall, offering a style to suit every reader of Look. Commenting on this latest venture is Little Mistress Group CEO, Mark Ashton;
We are delighted to be collaborating with LOOK on this unique project. It has been 6 months in the making and the final edit was so special that we decided to introduce the collection across Tall and Petite to cater for all of the Look audience
The partnership is a natural fit between Little Mistress and Look, with each brand targeting the same end consumer. Ashton enthuses; Little Mistress BY LOOK will be introduced to a huge audience and we hope they will be blown away by this really fantastic collection.
Look Editor Ali Hall says, “I am so excited by this collaboration. We have worked with the Little Mistress team from the first idea to the final edit. We’ve created a truly stand out range that also fits the Look ethos of providing affordable fashion to our readers whatever their shape and size. I know the Look readers are going to love it!"