Home / Knowledge / News / Apparel/Garments / Fashion brand Little Mistress debuts elite range with Look
Fashion brand Little Mistress debuts elite range with Look
11
Apr '14
Young Fashion Brand of the Year 2013, Little Mistress, is set to launch an exclusive collection with weekly fashion title, Look magazine to maximise its proven established success within the retail sector. Little Mistress by Look will comprise of 28 pieces, which will be available to the High Street and leading e-tailers. 
 
Look editor, Ali Hall, has been instrumental throughout the design and planning process, working alongside the in-house design team at Little Mistress, bringing the style of the Look reader through to the final edit. The collaborative collection will boast a full range of styles to suit all shapes and tastes; Red carpet worthy full-length maxi dresses with sophisticated high necklines, embellished jumpsuits and notably longer hemlines, encapsulating the seasons’ trend of midi-skirts. 
 
Drawing inspiration from the catwalk to street style and beyond and oozing rich colours from vibrant red hues to deep midnight blue and accents of metallics, these statement dresses are guaranteed to stand out at every summer occasion. Price points will be from £50 to £80, making these an affordable investment for the fashion conscious girl.  
 
In addition to the main line offering, all styles will be available in Petite and Tall, offering a style to suit every reader of Look. Commenting on this latest venture is Little Mistress Group CEO, Mark Ashton; 
 
We are delighted to be collaborating with LOOK on this unique project. It has been 6 months in the making and the final edit was so special that we decided to introduce the collection across Tall and Petite to cater for all of the Look audience
 
The partnership is a natural fit between Little Mistress and Look, with each brand targeting the same end consumer. Ashton enthuses; Little Mistress BY LOOK will be introduced to a huge audience and we hope they will be blown away by this really fantastic collection.
 
Look Editor Ali Hall says, “I am so excited by this collaboration. We have worked with the Little Mistress team from the first idea to the final edit. We’ve created a truly stand out range that also fits the Look ethos of providing affordable fashion to our readers whatever their shape and size. I know the Look readers are going to love it!"
 

Little Mistress

Must ReadView All

Courtesy: UPM Raflatac

Apparel/Garments | On 17th Jan 2017

New residue free textile label adhesive from UPM Raflatac

Producer of self adhesive label materials UPM Raflatac, has...

Courtesy: Authentic Brands Group

Apparel/Garments | On 17th Jan 2017

Teen retailer Aéropostale reopens 500 stores in US

Teen apparel retailer Aéropostale has reopened 500 stores in the US,...

Courtesy: Centric Software

Information Technology | On 17th Jan 2017

Centric releases version 6.0 of PLM solution

Centric Software, the leading PLM solution for fashion, retail,...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search