Home / Knowledge / News / Apparel/Garments / Fashion brand Little Mistress debuts elite range with Look
Fashion brand Little Mistress debuts elite range with Look
11
Apr '14
Young Fashion Brand of the Year 2013, Little Mistress, is set to launch an exclusive collection with weekly fashion title, Look magazine to maximise its proven established success within the retail sector. Little Mistress by Look will comprise of 28 pieces, which will be available to the High Street and leading e-tailers. 
 
Look editor, Ali Hall, has been instrumental throughout the design and planning process, working alongside the in-house design team at Little Mistress, bringing the style of the Look reader through to the final edit. The collaborative collection will boast a full range of styles to suit all shapes and tastes; Red carpet worthy full-length maxi dresses with sophisticated high necklines, embellished jumpsuits and notably longer hemlines, encapsulating the seasons’ trend of midi-skirts. 
 
Drawing inspiration from the catwalk to street style and beyond and oozing rich colours from vibrant red hues to deep midnight blue and accents of metallics, these statement dresses are guaranteed to stand out at every summer occasion. Price points will be from £50 to £80, making these an affordable investment for the fashion conscious girl.  
 
In addition to the main line offering, all styles will be available in Petite and Tall, offering a style to suit every reader of Look. Commenting on this latest venture is Little Mistress Group CEO, Mark Ashton; 
 
We are delighted to be collaborating with LOOK on this unique project. It has been 6 months in the making and the final edit was so special that we decided to introduce the collection across Tall and Petite to cater for all of the Look audience
 
The partnership is a natural fit between Little Mistress and Look, with each brand targeting the same end consumer. Ashton enthuses; Little Mistress BY LOOK will be introduced to a huge audience and we hope they will be blown away by this really fantastic collection.
 
Look Editor Ali Hall says, “I am so excited by this collaboration. We have worked with the Little Mistress team from the first idea to the final edit. We’ve created a truly stand out range that also fits the Look ethos of providing affordable fashion to our readers whatever their shape and size. I know the Look readers are going to love it!"
 

Little Mistress

Must ReadView All

Courtesy: Aptos

Information Technology | On 25th Feb 2017

Tailored Brands selects Aptos sales audit solution

Aptos, Inc., a market leader in retail technology solutions, has...

Information Technology | On 25th Feb 2017

One Jeanswear Group deploys Centric PLM suite

Centric Software, the leading PLM solution for fashion, retail,...

Courtesy: Applied DNA Sciences

Apparel/Garments | On 24th Feb 2017

SigNatureT DNA can help prevent apparel counterfeiting

SigNatureT DNA is forensic molecular tag by Applied DNA Sciences...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search