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Hot Topic debuts Disney's “Maleficent” inspired apparels
12
Apr '14
Hot Topic unveiled a limited-edition collection of apparel inspired by Disney’s “Maleficent.” The collection will be available exclusively at Hot Topic stores and online starting in May, with a pre-sale beginning on April 15.
 
The “Maleficent” fashion collection is inspired by the feature film, which is the untold story of Disney’s most iconic villain from the classic “Sleeping Beauty.” The film, in theaters on May 30, reveals the events that hardened Maleficent’s heart and drove her to curse the baby, Aurora, only to later realize that the child may hold the key to peace in the land. The collection is dark and mysterious like Maleficent herself.
 
“There is so much we instantly loved about ‘Maleficent’ – the complex story behind this beloved villain, the breathtaking scenery and the striking costumes,” said Cindy Levitt, SVP, Merchandising and Marketing at Hot Topic. “We just knew we had to design a dark and edgy collection – because it’s exactly the kind of fashion our customers love.”
 
The “Maleficent” fashion collection includes seven pieces. All are black, designed in striking fashion silhouettes, and feature distinctive details, including faux leather accents, lace trim, skull hardware and a Maleficent charm.
 
About Hot Topic
Hot Topic is a mall- and web-based specialty retailer beloved by rebellious and expressive teens for 25 years. Hot Topic offers music and pop culture junkies band-related apparel and accessories, licensed merchandise, and fashion apparel and accessories. Hot Topic operates 640 stores in the U.S., Canada and Puerto Rico and an online store.
 

Hot Topic


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