Home / Knowledge / News / Apparel/Garments / FSU partners Nike to enhance Seminole brands across sports
FSU partners Nike to enhance Seminole brands across sports
12
Apr '14
FSU and Nike partner to enhance FSU marks and unify Seminole brand across sports. Nearly two years ago, Florida State approached longtime partner Nike for assistance to evaluate, enhance and express the celebrated marks of its athletics programs and set a visual direction that respects the history of the program for the next generation of Seminoles.
 
FSU’s first directive related to creating color consistency for the primary garnet color across uniforms, sideline gear, coaching gear and fan apparel. FSU expressed the desire to return to a truer garnet that would be as consistent as possible across all sports and all materials. 
 
Florida State Athletics and Seminole Boosters have recognized that the Seminole Head primary logo, while as recognizable and iconic as any in all of sports, does not reproduce well in a number of mediums. FSU asked Nike for help in refining the logo so that consistency can be achieved without diminishing the identity of the iconic image. FSU consulted with the Seminole Tribe of Florida and the effort arrived at a design that can take FSU Athletics into the future.
 
FSU Athletics wanted its teams and student-athletes to wear uniforms that are as technically advanced as any in college athletics. Nike’s state-of-the-art uniform materials are significantly lighter, more aerodynamic, more durable and superior in every respect to the uniforms FSU teams currently wear. The possibility of a competitive disadvantage continuing in this area was unacceptable. 
 
FSU worked closely with Nike designers to develop a look that accurately represents the excitement and tradition of today’s Seminole football.  In commissioning the creative changes, Florida State welcomed Nike’s concept of making the uniforms even more symbolic of its relationship with the Seminole Tribe of Florida while maintaining its iconic look. The Seminole patchwork on the football jersey sleeves contain the Tribe’s symbols for Arrow, Man on Horse, and Fire, with the helmet spears crossing in the back representative of the crossed bars of the state flag.
 
While Florida State’s football coaches have worn garnet sideline shirts over the past several years, Florida State athletics was looking to use the color consistently across all sports and applications. Florida State will be the only Nike partner, pro or college, using this as its primary color. In addition, a unique font called UNCONQUERED has been created, along with uniform insignias and numbers that will be adopted across all sports.     
 
FSU debuts a refined Seminole Head logo that has been approved by Seminole Tribe of Florida Chairman James Billie and retains the iconic image with renewed spark and energy. In addition, Florida State’s student-athletes will practice and compete next year in materials engineered to provide a competitive advantage
 
Finally, all FSU teams will have a new look that maintains the tradition of the past while reflecting a strong, youthful and bold attitude that will take Florida State Athletics into the future and has resulted in a collection called IGNITION-TRADITION.
 

NIKE

Must ReadView All

Textiles | On 27th Sep 2016

SASEC countries plan greater economic cooperation

The six member countries of the South Asia Sub-regional Economic...

Textiles | On 27th Sep 2016

CBEC unveils draft rules for registration under GST

The Central Board of Excise and Customs (CBEC) has unveiled draft...

Textiles | On 27th Sep 2016

Swedish researchers develop new circular textiles process

A partnership between government owned Fouriertransform and private...

Interviews View All

Binoy Ravjani
Hero's Fashion

Akash Khetan
Narayan Tex Fab

Riddhika Shah
SS Homme

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
September 2016

September 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search