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Fashion Access draws 7.78% more Chinese buyers
14
Apr '14
The Fashion Access 30th Anniversary drew more buyers at its 30th anniversary edition held from 31 March to 2nd April at the Hong Kong Convention & Exhibition Centre.

The fair focused on Fall-Winter 2014/2015 collections and 482 exhibitors from 25 countries and regions showcased their latest products to buyers from across the globe. This year’s fair hosted 104 first time exhibitors from Bangladesh, China, Chile, Hong Kong, India, Indonesia, Italy, Japan, Korea, Lebanon, Madagascar, Netherlands, the Philippines, Taiwan and USA.

A total of 11,823 visitors attended the fair including 8,697 international buyers from 83 countries. Buyers from China increased significantly by 7.78% this year in comparison to last year, and many of them are buyers from established European and US retail brands with operations in China. As China continuous to transit to a consumption-led economy, it is expected that the number of Chinese buyers at Fashion Access will continue to rise. The positive outcome of the 2014 fair reinforced Fashion Access’s  position as the must-attend exhibition for head-to-toe fashion.

The “Buyers Meet Sellers” breakfast meeting which took place on day two of the fair was very well received. Over 15 buyers and 23 exhibitors attended the breakfast meeting and many have met suitable trading partners through this initiative.

The Hosted Buyer Programme continued its momentum from last year and created numerous quality business opportunities for both buyers and exhibitors. The programme is designed to facilitate meetings between buyers with high purchasing power and potential suppliers. 23 hosted buyers from 11 countries including Lotte Department Store form Korea and Franck Et Fils from France participated at this year’s Hosted Buyers Programme and over 90 fruitful business matches were arranged.

APLF Limited

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