Home / Knowledge / News / Apparel/Garments / Fashion etailer Myntra unveils Anita Dongre's S/S'14 line
Fashion etailer Myntra unveils Anita Dongre's S/S'14 line
15
Apr '14
Myntra.com, India’s leading online fashion store announced its association with the renowned fashion designer Anita Dongre and the launch of her latest Iinterpret Spring Summer 2014 collection exclusively on the portal. Along with this, Myntra.com has also launched the 2014 collection of ‘BIBA by Rohit Bal’ and ‘Indian by Manish Arora’ and will be available exclusively on Myntra.com.

Anita Dongre’s Iinterpret Spring Summer 2014 collection positioned in the affordable luxury segment will exude the fresh, vibrant and enveloping vibe of the season. It is a fascinating fusion of contemporary silhouettes with Indian influences.

The collection is softly sensual with elegant, clean and feminine lines. It is versatile, with every piece priced separately to allow the flexibility of pairing to suit individual choices. A total of 52 styles will be launched exclusively on Myntra.com.

The designer recently showcased her Autumn Winter Collection 2014- “An Urban Folk Tale” at the Wills India Lifestyle Fashion Week 2014 where Myntra.com was present as the official Online Fashion Partner.

Commenting on the association Anita Dongre says, "I’m excited to be partnering with Myntra.com for my Anita Dongre Iinterpret Spring Summer Collection. I believe in creating accessible luxury and Myntra.com takes it forward by catering to the fashion choices of modern India with the latest in premium designer wear amidst an engaging and stylised shopping environment.”

Myntra.com has also launched Biba by Rohit Bal SS’14 exclusively online with a total of 27 options.

Myntra.com forayed into the premium designer wear segment in November last year and is now gearing up to expand this segment. This announcement reiterates the company's focus to deliver an unprecedented experience for every Indian by enabling access to designer clothing quicker than ever before.

Myntra.com also presented the most sought after fashion show of WIFW 2014, which showcased India’s first International Woolmark Prize winner and ace designer - Rahul Mishra and his latest Autumn Winter 2014 collection.

Speaking on the launch, Mukesh Bansal, Co-Founder & CEO, Myntra said, “Myntra.com has been continually decoding fashion and has established itself as the preferred online fashion destination. Our association with leading Indian designers to launch exclusive lines will enable a seamless shopping experience particularly to those based in Tier II & III cities who have limited access to premium and designer brands.”

Adding yet another feather to its cap, Myntra.com has also announced the launch of two leading international brands on its fashion portal – Desigual and 883 Police.

Myntra


Must ReadView All

Textiles | On 25th Sep 2017

SVP Group to build $300 mn spinning plant in Sohar

ShriVallabh Pittie Industries (SVP) Group, a diversified yarn...

Apparel/Garments | On 25th Sep 2017

Vietnam textile sector to gain if EU FTA gets ratified

Experts feel the Vietnam-European Union (EU) free trade agreement...

Courtesy: Business Wire

Textiles | On 25th Sep 2017

Invista to use ADN technology at joint project in France

Invista, a leading producer of chemical intermediates, polymers, and...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search