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Fashion etailer Myntra unveils Anita Dongre's S/S’14 line

April 15, 2014 (India)

Myntra.com, India’s leading online fashion store announced its association with the renowned fashion designer Anita Dongre and the launch of her latest Iinterpret Spring Summer 2014 collection exclusively on the portal. Along with this, Myntra.com has also launched the 2014 collection of ‘BIBA by Rohit Bal’ and ‘Indian by Manish Arora’ and will be available exclusively on Myntra.com.

Anita Dongre’s Iinterpret Spring Summer 2014 collection positioned in the affordable luxury segment will exude the fresh, vibrant and enveloping vibe of the season. It is a fascinating fusion of contemporary silhouettes with Indian influences.

The collection is softly sensual with elegant, clean and feminine lines. It is versatile, with every piece priced separately to allow the flexibility of pairing to suit individual choices. A total of 52 styles will be launched exclusively on Myntra.com.

The designer recently showcased her Autumn Winter Collection 2014- “An Urban Folk Tale” at the Wills India Lifestyle Fashion Week 2014 where Myntra.com was present as the official Online Fashion Partner.

Commenting on the association Anita Dongre says, "I’m excited to be partnering with Myntra.com for my Anita Dongre Iinterpret Spring Summer Collection. I believe in creating accessible luxury and Myntra.com takes it forward by catering to the fashion choices of modern India with the latest in premium designer wear amidst an engaging and stylised shopping environment.”

Myntra.com has also launched Biba by Rohit Bal SS’14 exclusively online with a total of 27 options.

Myntra.com forayed into the premium designer wear segment in November last year and is now gearing up to expand this segment. This announcement reiterates the company's focus to deliver an unprecedented experience for every Indian by enabling access to designer clothing quicker than ever before.

Myntra.com also presented the most sought after fashion show of WIFW 2014, which showcased India’s first International Woolmark Prize winner and ace designer - Rahul Mishra and his latest Autumn Winter 2014 collection.

Speaking on the launch, Mukesh Bansal, Co-Founder & CEO, Myntra said, “Myntra.com has been continually decoding fashion and has established itself as the preferred online fashion destination. Our association with leading Indian designers to launch exclusive lines will enable a seamless shopping experience particularly to those based in Tier II & III cities who have limited access to premium and designer brands.”

Adding yet another feather to its cap, Myntra.com has also announced the launch of two leading international brands on its fashion portal – Desigual and 883 Police.


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