Chico's FAS, Inc., and its family of brands – Chico's, White House Black Market, Soma, and Boston Proper – announce the launch of its fourth May is For Miracles campaign, a multi-faceted program to raise funds for the 170 Children's Miracle Network Hospitals (CMN Hospitals) across the United States and Canada. Since 2011, Chico's FAS, Inc. has raised over $3 million for CMN Hospitals, and this year, the Company hopes to increase its contribution.
Beginning now, the Chico's brand is selling an exclusive, limited-edition Miracle Key necklace and White House Black Market, an exclusive, limited-edition Creating Miracles necklace. Also, Soma will donate $1 for every Embraceable Pajama separate (up to $20,000) and Boston Proper will donate 10% of the proceeds for any purchase from their Starburst Icon Collection (up to $10,000) to local Children's Miracle Network Hospitals through the month of May. For the second year in a row, Chico's FAS, Inc. will also serve as a presenting sponsor of CMN Hospitals' Champions program.
In addition, from now through the end of May, customers can donate at any of the retailer's 1450+ boutiques nationwide, outlets and online, as well as through the 3rd annual interactive website and Facebook experience, Send A Smile.
The goal of the year's Send A Smile campaign is to raise $50,000 for local Children's Miracle Network Hospitals and salute moms and caregivers. In partnership with HelloWorld, the leader in rich engagement campaigns across mobile, social and web, users can create their own unique virtual card through a customized, mobile-enabled microsite.
It's completely free to create a card, and Chico's FAS, Inc. will donate $1 to the Children's Miracle Network Hospital of the user's choice for every card created. If users get social and invite their friends to create a card too, Chico's FAS, Inc. will donate an additional $1, combined up to $50K. Users can access this fun, shareable experience on their mobile phone, tablet, or desktop through any of the brands' Facebook.
"At Chico's FAS, we deeply value the relationship we have built with Children's Miracle Network Hospitals. Our associates and customers believe in the importance of creating a better future for children in the communities in which we live," said David Dyer, President and Chief Executive Officer of Chico's FAS, Inc. "CMN Hospitals touches the lives of more children than any other children's charity, and gives each of us, and our loyal customers, a unique opportunity to give back and truly make a difference."
Chico's FAS, Inc. and its brands created this multi-faceted campaign as a call-to-action for new and existing customers. Through the various ways to donate and participate, it is easier than ever for consumers to make a difference in children's lives.