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Denim Story introduces exclusive scarf brand ‘Love Quotes’

April 22, 2014 (India)

DENIM STORY, the brain child of Mala Hemnani and Suchita Vaswani which has brought to India some of the best denim brands of the world such as Goldsign, DL 1961, Citizens of Humanity, J Brand and Made in Heaven; will now be introducing “Love Quotes” an exclusive scarf brand by Phyllis Weiner. 
 
The story behind LOVE QUOTES is as unique as the name itself.  Phyllis Weiner the native New Yorker is the founder of the brand and is originally a qualified teacher who taught children for years together. After her stint in the fashion cities of Paris and London she returned to States and put her merchandising skills to use. 
 
While catering to a client request, she discovered LOVE QUOTES – a brand that offers a unique product mix and supports a cause.  The luxurious fabrics are woven into beautiful scarves and as a testament to its namesake; each scarf is also accompanied by a famous quote about love, like the words of Oscar Hammerstein: “Our love is the greatest gift we can give one another.” 
 
Those words also hold true for “Love Quotes” as a certain percentage from the proceeds are donated to support International charities, in India 10% of the profits will be given to the charity “FREE THE CHILDREN” in order to help them build a school. “Love Quotes are available in more than 1500 specialty stores throughout the world is also a favourite amongst celebrities like Sarah Jessica Parker, Kim Kardashian and Hillary Duff amongst many other Hollywood A-lists.
 
“For me, a scarf is the universal ornamental style accessory, enhancing elegance. Throwing a scarf around your neck, whether in casual rush over jeans and a tee-shirt, or a thought out ensemble, finishes a look with finesse. I am looking forward to having the Love Quote scarves here in India, the luxurious linen in all gorgeous colours, so suited to our weather,”says Mala Hemnani of Denim Story.
 
Made of varied fabrics and available in vivid hues these scarves are high on fashion which makes its Exclusive yet Affordable. Collections to be introduced in India are:
-Eyelash Fringe
-Hand Knotted Tassle
-Lurex
 
The combination of premium denim and luxurious scarves is sure to make this dynamic style Statement the next talk of the town! 
 

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