Home / Knowledge / News / Apparel/Garments / Lindex employees shoot for unique spring lingerie campaign
Lindex employees shoot for unique spring lingerie campaign
22
Apr '14
This spring Lindex searched among its own employees for models in a unique spring lingerie campaign, Bra volution. 
 
The interest was high and 45 people made it to the casting in Stockholm where five models were selected for a unique photo shoot in Spring Studios, London.
 
“At first the girls were quite nervous but as soon as they got in front of the camera, they rose to the occasion and shined. They all look amazing; the images speak for themselves! All of the five girls look better than we could have imagined!” says Mooks Hanifiah, CD at Wednesday.
 
The pictures from London will appear in a major campaign, starting May 5th in various channels such as print, outdoor, retail stores and online in all Lindex markets.
 
"Many people find it difficult to find a bra that fits perfectly. With our revolutionary new way to present the underwear it will be easier, faster and more convenient for the customer in the future to buy her bra, both in stores and lindex.com, "says Inger Lundqvist, Design and purchase Manager at Lingerie department, Lindex.
 

Lindex

Must ReadView All

Apparel/Garments | On 30th Jun 2016

Retailers hail Model Shop announcement, pay hikes

Retailers have welcomed the government’s decision to allow shops,...

Yin Group chairman Yin Zhiyong

Textiles | On 30th Jun 2016

Changyuan acquires textile machinery maker Yin Science

Changyuan Group (also CYG Group) has announced acquisition of textile ...

Texprocil chairman RK Dalmia

Textiles | On 30th Jun 2016

Extend spl package to home textiles: Texprocil to govt

Welcoming the special package for the garment sector recently...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search