Home / Knowledge / News / Apparel/Garments / Lindex employees shoot for unique spring lingerie campaign
Lindex employees shoot for unique spring lingerie campaign
22
Apr '14
This spring Lindex searched among its own employees for models in a unique spring lingerie campaign, Bra volution. 
 
The interest was high and 45 people made it to the casting in Stockholm where five models were selected for a unique photo shoot in Spring Studios, London.
 
“At first the girls were quite nervous but as soon as they got in front of the camera, they rose to the occasion and shined. They all look amazing; the images speak for themselves! All of the five girls look better than we could have imagined!” says Mooks Hanifiah, CD at Wednesday.
 
The pictures from London will appear in a major campaign, starting May 5th in various channels such as print, outdoor, retail stores and online in all Lindex markets.
 
"Many people find it difficult to find a bra that fits perfectly. With our revolutionary new way to present the underwear it will be easier, faster and more convenient for the customer in the future to buy her bra, both in stores and lindex.com, "says Inger Lundqvist, Design and purchase Manager at Lingerie department, Lindex.
 

Lindex

Must ReadView All

Courtesy: Delta Apparel

Apparel/Garments | On 31st Aug 2016

Delta Apparel acquires clothing brand Coast

Delta Apparel said it has bought a majority of assets in clothing...

Textiles | On 31st Aug 2016

Trützschler showing new technologies at ITMA ASIA

German textile machinery producer Trützschler will be showing new and ...

Courtesy: Textile Asia

Textiles | On 31st Aug 2016

$350mn worth of deals struck at Textile Asia fair in

The 16th International Textile Asia Exhibition in Pakistan ended with ...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
August 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search