Home / Knowledge / News / Apparel/Garments / Lindex employees shoot for unique spring lingerie campaign
Lindex employees shoot for unique spring lingerie campaign
22
Apr '14
This spring Lindex searched among its own employees for models in a unique spring lingerie campaign, Bra volution. 
 
The interest was high and 45 people made it to the casting in Stockholm where five models were selected for a unique photo shoot in Spring Studios, London.
 
“At first the girls were quite nervous but as soon as they got in front of the camera, they rose to the occasion and shined. They all look amazing; the images speak for themselves! All of the five girls look better than we could have imagined!” says Mooks Hanifiah, CD at Wednesday.
 
The pictures from London will appear in a major campaign, starting May 5th in various channels such as print, outdoor, retail stores and online in all Lindex markets.
 
"Many people find it difficult to find a bra that fits perfectly. With our revolutionary new way to present the underwear it will be easier, faster and more convenient for the customer in the future to buy her bra, both in stores and lindex.com, "says Inger Lundqvist, Design and purchase Manager at Lingerie department, Lindex.
 

Lindex


Must ReadView All

Courtesy: Markus Spiske from Pexels

Textiles | On 19th Apr 2018

Intra-state e-way bills in 6 more states from April 20

E-way bill for intra-state movement of goods would be implemented in...

Courtesy: ITMA

Textiles | On 19th Apr 2018

ITMA 2019 expanding space due to overwhelming response

Due to overwhelming response, the exhibition space has been increased ...

Indian inter-ministerial group to study e-commerce issues

Apparel/Garments | On 19th Apr 2018

Indian inter-ministerial group to study e-commerce issues

The Indian Government has set up an inter-ministerial group to study...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Urmil Arya

Sushila International, a well established textile organisation established ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search