To mark the anniversary of the tragic Rana Plaza factory collapse in Dhaka, Bangladesh, last year, the Fashion Revolution Day, a protest against labour rights and environmental abuses resulting from the poorly maintained manufacturing facilities and sweatshops, is being observed in different parts of the world on April 24, 2014.
Fashion Revolution Day aims to invoke the conscience of the fashion conscious, and encourages the buyer’s curiosity to find out where his clothes have come from, right from the location where the cotton, used in the apparels, has been grown and the threads have been developed and dyed to the place where the final product has been stitched including the origin of the technology utilized in sewing the garment.
Observed with the tag line ‘enough is enough’, the day gives a chance to make a sincere, practical and creative effort to stand up for the rights of the 75 million people employed in the fashion industry worldwide and thereby help in the industry-wide transformation of a more sustainable future.
People from across the globe are commemorating the day in different ways such as by wearing their clothes inside out or contacting brands through social networking sites to trace back the manufacturers, seamstresses, factory workers, technicians, farmers and other people involved in making of their clothes.
Also documentary screenings, sustainable fashion shows, debates and pop-up ethical fashion stores are also being organized in various countries today to pay homage to the 1,138 dead and 2,500 injured people of the Bangladesh clothing factory collapse, which took place on April 24, 2013.