More than 500 trade contacts and business orders worth US$ 1 million were generated by Peruvian micro, small and medium enterprises (MSMEs) that partook in the 17th edition of the Peruvian international fair for garment industry, Peru Moda 2014, which was held recently in the Peruvian capital city of Lima.
According to a statement issued by the Peruvian Ministry of Production (PRODUCE), Peruvian MSMEs that participated in the fair, under the aegis of the Ministry’s COOPERA PERU program, managed to establish more than 500 business contacts with international buyers.
The MSMEs were trained by PRODUCE and received technical assistance in design, promotion, negotiation skills and marketing, prior to participating in the three-day fair which gathered more than 9,000 visitors from 45 different countries.
The participating MSMEs belonged to the Peruvian regions of Cusco, La Libertad, Arequipa, Lima and Ica, and they exhibited various textiles, alpaca, and garment products during the show.
The objective of the COOPERA PERU program of the Ministry is to increase participation of Peruvian MSMEs in national and international fairs, in order to provide them an opportunity to establish contacts with domestic and global entrepreneurs with the aim of increasing trade.
Organized by the Commission for the Promotion of Peru for Export and Tourism (PROMPERU), in partnership with the Ministry of Foreign Trade and Tourism, the Ministry of Foreign Affairs, the Association of Exporters (ADEX), the Lima Chamber of Commerce, the National Society of Industries, Trade Society of Peru and the Peruvian Institute of Crafts, three-day event saw participation from 350 exhibitors who showcased their latest apparel products.