Home / Knowledge / News / Apparel/Garments / Amazon India forays into fashion with women's ethnic wear
Amazon India forays into fashion with women's ethnic wear
26
Apr '14
Amazon.in announced its first move into Apparels with the launch of ethnic and Indo-western wear for women. With over 12,000 contemporary & traditional styles from over 90 apparel brands offered by private labels and national & regional retailers, there’s a lot in store for the quintessential Indian women of today.
 
It also announced the launch of a dedicated Sunglasses store with the largest selection of more than 2800 styles catering to men, women and kids, across all ages, occasions and price ranges.
 
With a vast selection of Fashion Jewellery, Watches, Beauty products, Handbags, Clutches, Shoes and now Ethnic Wear and Sunglasses, Amazon.in offers a compelling fashion & lifestyle shopping destination for women.
 
“With the launch of women’s ethnic apparel and sunglasses, we now offer our women customers, the season’s hottest fashion picks on their fingertips. With our vast selection of fashion products’ line, trend insights, customized product recommendations in addition to our quick & fast delivery services and easy returns policy, women now have enough reasons to shop till they drop on Amazon.in,” says Vikas Purohit, Category Leader- Fashion, Amazon India.
 
The Ethnic Store at Amazon.in
The Ethnic Store at Amazon.in brings together ethnic and contemporary Indian weaves in sarees, salwar suits, kurtas and more. The Vintage Glam collection brings together sarees in zari, net, velvet & shimmer; The Art from the Loom collection presents back-to-the-root handloom sarees created by Indian weavers; Summer Brights is an ensemble of kurtas in summery hues that redefines the boho chic style; and the Nine inch border collection curates anarkalis with contrasting borders, broader than ever which is in great demand this season. These trend call-outs have been put together by designer Narendra Kumar, also the Creative Head - Fashion at Amazon India.
 

Amazon.in

Must ReadView All

Courtesy: World Bank/ Harshad Marathe

Apparel/Garments | On 23rd Jul 2016

Rising wages in China to create 1.5 million jobs in S Asia

As wages in China continue to rise, global apparel production and...

Courtesy: 3ders.org

Apparel/Garments | On 23rd Jul 2016

Disney research creates 3D compiler for machine knitting

Introducing 3D technology to machine knitting, Disney Researchers...

Textiles | On 23rd Jul 2016

Telangana to frame new policy for textile industry

The Telangana state government will frame a new policy aimed at...

Interviews View All

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search