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Amazon India forays into fashion with women's ethnic wear
Apr '14
Amazon.in announced its first move into Apparels with the launch of ethnic and Indo-western wear for women. With over 12,000 contemporary & traditional styles from over 90 apparel brands offered by private labels and national & regional retailers, there’s a lot in store for the quintessential Indian women of today.
It also announced the launch of a dedicated Sunglasses store with the largest selection of more than 2800 styles catering to men, women and kids, across all ages, occasions and price ranges.
With a vast selection of Fashion Jewellery, Watches, Beauty products, Handbags, Clutches, Shoes and now Ethnic Wear and Sunglasses, Amazon.in offers a compelling fashion & lifestyle shopping destination for women.
“With the launch of women’s ethnic apparel and sunglasses, we now offer our women customers, the season’s hottest fashion picks on their fingertips. With our vast selection of fashion products’ line, trend insights, customized product recommendations in addition to our quick & fast delivery services and easy returns policy, women now have enough reasons to shop till they drop on Amazon.in,” says Vikas Purohit, Category Leader- Fashion, Amazon India.
The Ethnic Store at Amazon.in
The Ethnic Store at Amazon.in brings together ethnic and contemporary Indian weaves in sarees, salwar suits, kurtas and more. The Vintage Glam collection brings together sarees in zari, net, velvet & shimmer; The Art from the Loom collection presents back-to-the-root handloom sarees created by Indian weavers; Summer Brights is an ensemble of kurtas in summery hues that redefines the boho chic style; and the Nine inch border collection curates anarkalis with contrasting borders, broader than ever which is in great demand this season. These trend call-outs have been put together by designer Narendra Kumar, also the Creative Head - Fashion at Amazon India.


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