H&M set to unveil new summer collection next month

28 Apr '14

1 min read

Swedish multinational retail-clothing company H&M is set to unveil its new summer collection comprised of both beachwear and swimwear pieces. Slated to be released in stores and online on May 1, 2014, the range features lightweight poolside dresses and sexy two-pieces.

Adorned with paisley, animal and monochromatic zig zag prints, the white, black and green coloured ensembles include string bikinis, lace dresses and a comfy shorts and matching crop top combos.

The high-street clothier has roped in the 33-year-old Brazilian supermodel Gisele Bundchen as the face of its upcoming summer collection’s campaign. Shot by fashion photographer Lachlan Bailey, the advertorial features the mother-of-two not only posing in the sexy outfits from the yet to be unveiled line but also rendering the iconic Heart Of Glass track by American rock band Blondie.

Founded in 1947, H & M Hennes&Mauritz AB (H&M) is synonymous with affordable as well as up-to-date and high quality fashion. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers and children.

The company’s clothing collections are created by its own designers, pattern makers and buyers. H&M has more than 104,000 employees and around 3,000 stores in 53 markets, including franchise markets.

Fibre2fashion News Desk - India

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