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Spain's Bloomers & Bikini partners Special K for swimwear
Apr '14
courtesy: europapress.es/Josefina Blanco
courtesy: europapress.es/Josefina Blanco
The Kellogg Company’s famous breakfast cereal brand Special K has joined hands with Spain’s innerwear range Bloomers & Bikini to create a swimwear line.
Designed by the lingerie label’s founder and the famous Spanish model and television actress Laura Sanchez, the summer range, which includes an array of strappy bikinis, robes and sarongs, is based on a bright palette of blue, green, fuchsia, orange and red tones.
Started in 2012, Bloomers & Bikini specializes in an array of seamless, reversible tops, sarongs, t-shirts and sweatshirts.
Apart from its recent collaboration with Bloomers & Bikini, the cereal brand Special K had earlier roped in the likes of British designer label Ted Baker and Spanish swimwear specialist Dolores Cortes to design exquisite feminine ensembles.
The Ted Baker collection, which was launched in 2011 in the UK, featured a red bespoke dress named Betsi, while the Dolores Cortes line, unveiled in 2013, included some easy-breezy bathing suits in colours like orange, red and black.
Operational for more than 50 years, Dolores Cortes products are available in Spain, France, Portugal, Andorra, Italy, UK, Mexico, Lebanon, United Arab Emirates, Japan, the Czech Republic, Russia and Germany.
Founded in 1988, the British clothing retail company Ted Baker is headquartered in London.

Fibre2fashion News Desk - India

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