Home / Knowledge / News / Apparel/Garments / Joel Freet takes over as new Cutter & Buck CEO
Joel Freet takes over as new Cutter & Buck CEO
May '14
Joel Freet, previously the head of the Corporate Business for Cutter & Buck, has been named the Chief Executive Officer.  He replaces Jens Petersson, who has transitioned into a role in Group Executive Management at parent company, New Wave Group AB.
“Joel is a natural business leader with great knowledge of the company, he has worked as an advocate to improve our results, services, and position in the marketplace. Joel has worked significantly with other executives in New Wave Group and is well in tune with the company’s philosophies and priorities” Petersson said.
“Perhaps most importantly, Joel embodies Cutter & Buck’s values, is dedicated to the brand, our customers and associates, and will ensure we stay focused on the things that make this company great.”
In his 15th year at Cutter & Buck, Freet has lead the company within several business channels, including corporate, international, and licensing. He has also lead successful projects in golf, merchandising, information technology and marketing.
“The quality and value of Cutter & Buck products is strong, and we have some of the most dedicated consumers in the marketplace.” Freet said. “Our platform of brands including Cutter & Buck, CBUK, and ANNIKA by Cutter & Buck, and now Clique, is well balanced.  Our intense focus is on bringing exceptional branded apparel to the market.”
Established in 1989, Cutter & Buck has become a hallmark for delivering fresh approaches to classic sportswear. Based in Seattle, the company prides itself on the design, manufacturing and distribution of premium, versatile apparel that meets the demands of an active lifestyle. With an expanding line of products for the golf, corporate, collegiate and professional sports, and specialty retail markets, the company is proud to provide its customers with safe and compliant products as a certified QCA supplier since 2011. 
Cutter & Buck has partnerships or licenses with the NFL, NCAA, MLB, PGA of America, USGA, PGA TOUR and USTA. The company is the exclusive North American distributor of Clique, a premier sportswear basics brand in the European marketplace. Cutter & Buck is available worldwide in golf pro shops, fan shops, resorts, specialty retailers, through premium promotional product distributors, and at cutterbuck.com.
New Wave Group AB is engaged in the design, acquisition, and development of brands and products within the promotion, sports, gift and interior design sectors.  Its corporate portfolio includes Clique, Craft, Orrefors and Kosta Boda, among other brands.

Cutter & Buck

Must ReadView All

Apparel/Garments | On 21st Oct 2016

China’s garment retail sales grow 7.2% in Jan-Sept ’16

Retail sales of garments, footwear, hats and knitwear of Chinese...

Mike Preston, executive director of the Arkansas Economic Development Commission (AEDC), signing MoU with Tang from Suzhou Tianyuan Garments company. Courtesy: Government of Arkansas

Apparel/Garments | On 21st Oct 2016

Suzhou Tianyuan to open $20 mn garment factory in US

Suzhou Tianyuan Garments company, a Chinese manufacturer of casual...

Textiles | On 21st Oct 2016

Pakistan’s textile exports fall 5.96% y-o-y in Q1 FY17

The value of textile and garment exports made by Pakistan decreased...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search