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Etailer Amazon launches wearable technology store
May '14
Amazon.com, Inc. announced the launch of its Wearable Technology store – a one-stop shop where customers can easily discover the latest in wearable technology and research wearable devices including activity trackers, smart watches, wearable cameras and more.
In addition to the largest selection of items from top brands including Samsung, Jawbone and GoPro, the store features products from emerging brands like Basis and Misfit as well as devices coming soon from brands like Narrative and Bionym.
“Wearable technology is an exciting category with rapid innovation and our customers are increasingly coming to Amazon to shop and learn about these devices,” said John Nemeth, Director of Wireless and Mobile Electronics at Amazon.
“We’re thrilled to bring our customers a store with the largest selection and great prices that helps eliminate the guesswork when deciding which wearable devices best fit their needs—whether that is tracking activity, staying connected through smart watches or capturing their next adventure with wearable cameras.”
While wearable technology has been available for nearly a decade, the category has only recently captured the imagination of customers with the introduction of new, exciting products like smart watches, activity trackers and wearable cameras. To help customers learn more about wearable technology, the new store features a “Learning Center” which includes product videos and detailed buying guides. 
These resources provide information about device compatibility, product comparisons and use-case suggestions to help customers find the right device for them. Customers can also take advantage of the “Editor’s Corner” to find information about wearable technology industry news, device reviews and more.
Customers can shop the Wearable Technology store by category, compare products and discover the devices that are right for them.


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