Home / Knowledge / News / Apparel/Garments / BCBG Max Azria to celebrate its 25 years' accomplishments
BCBG Max Azria to celebrate its 25 years' accomplishments
01
May '14
Popular Californian womenswear label BCBG Max Azria is all set to usher in its 25th anniversary with its trademark panache and style by hosting a retrospective exhibit, celebrating the brand’s exceptional achievements over the last quarter century.
 
Slated to be opened exclusively for public on May, 3, 4 and 10, 2014, at the label’s Vernon city headquarters, the event will highlight the important landmarks in the history of the brand, known for its contemporary designs. 
 
Dubbed as Living the Bon Chic Life, the display will put spotlights on the brand’s ateliers and design process as well as the major advertisement campaign images that have helped in putting BCBG on top of the game.
 
The exhibition will also include the ‘Red Carpet Hall’ which will feature the exemplary evening gowns and dresses worn by celebrities like Beyonce, Angelina Jolie, Halle Berry and Alicia Keys.
 
Additionally, a special-edition discount pop-up-shop, selling some of the most popular archival runway ensembles from the house, will be set up as part of the display. 
 
Founded by French fashion designer Max Azria in 1989, the label BCBG Max Azria (where BCBG stands for the French phrase bon chic, bon genre, meaning good style, good attitude in English) is known for designer fashion at affordable price points.
 
The label is part of the BCBG Max Azria Group, a global fashion house that owns more than 20 brands.
 

Fibre2fashion News Desk - India


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Top executives
Textile industry, India

The event should be organised every year

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search