Home / Knowledge / News / Apparel/Garments / BCBG Max Azria to celebrate its 25 years' accomplishments
BCBG Max Azria to celebrate its 25 years' accomplishments
01
May '14
Popular Californian womenswear label BCBG Max Azria is all set to usher in its 25th anniversary with its trademark panache and style by hosting a retrospective exhibit, celebrating the brand’s exceptional achievements over the last quarter century.
 
Slated to be opened exclusively for public on May, 3, 4 and 10, 2014, at the label’s Vernon city headquarters, the event will highlight the important landmarks in the history of the brand, known for its contemporary designs. 
 
Dubbed as Living the Bon Chic Life, the display will put spotlights on the brand’s ateliers and design process as well as the major advertisement campaign images that have helped in putting BCBG on top of the game.
 
The exhibition will also include the ‘Red Carpet Hall’ which will feature the exemplary evening gowns and dresses worn by celebrities like Beyonce, Angelina Jolie, Halle Berry and Alicia Keys.
 
Additionally, a special-edition discount pop-up-shop, selling some of the most popular archival runway ensembles from the house, will be set up as part of the display. 
 
Founded by French fashion designer Max Azria in 1989, the label BCBG Max Azria (where BCBG stands for the French phrase bon chic, bon genre, meaning good style, good attitude in English) is known for designer fashion at affordable price points.
 
The label is part of the BCBG Max Azria Group, a global fashion house that owns more than 20 brands.
 

Fibre2fashion News Desk - India


Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Ebay

Apparel/Garments | On 19th Jun 2018

eBay partners with Noon for e-commerce sales in Middle East

Noon, the $1 billion e-commerce venture backed by Dubai businessman...

Interviews View All

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search