Home / Knowledge / News / Apparel/Garments / BCBG Max Azria to celebrate its 25 years' accomplishments
BCBG Max Azria to celebrate its 25 years' accomplishments
01
May '14
Popular Californian womenswear label BCBG Max Azria is all set to usher in its 25th anniversary with its trademark panache and style by hosting a retrospective exhibit, celebrating the brand’s exceptional achievements over the last quarter century.
 
Slated to be opened exclusively for public on May, 3, 4 and 10, 2014, at the label’s Vernon city headquarters, the event will highlight the important landmarks in the history of the brand, known for its contemporary designs. 
 
Dubbed as Living the Bon Chic Life, the display will put spotlights on the brand’s ateliers and design process as well as the major advertisement campaign images that have helped in putting BCBG on top of the game.
 
The exhibition will also include the ‘Red Carpet Hall’ which will feature the exemplary evening gowns and dresses worn by celebrities like Beyonce, Angelina Jolie, Halle Berry and Alicia Keys.
 
Additionally, a special-edition discount pop-up-shop, selling some of the most popular archival runway ensembles from the house, will be set up as part of the display. 
 
Founded by French fashion designer Max Azria in 1989, the label BCBG Max Azria (where BCBG stands for the French phrase bon chic, bon genre, meaning good style, good attitude in English) is known for designer fashion at affordable price points.
 
The label is part of the BCBG Max Azria Group, a global fashion house that owns more than 20 brands.
 

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 28th May 2017

Over 45% US retailers to use AI in next 3 years: Report

Over 45 per cent retailers in the US plan to utilise artificial...

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Apparel/Garments | On 28th May 2017

Naked Brand, Bendon sign agreement to reorganise

Naked Brand Group, a fashion and lifestyle brand, and Bendon Limited, ...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search