Alvanon, the world’s leading apparel size and fit expert, has announced that its president, Ed Gribbin will be a guest presenter at SmartFit, a dedicated fashion fit conference being held at the University College Ghent (HoGent), Department of Fashion, Textile and Wood Technology, Valentin Vaerwyckweg 1, 9000 Ghent, building D, auditorium DAUD in Belgium on Thursday 22nd May 2014 from 9.15am to 17.00pm.
In his presentation entitled: ‘Effective fit strategies for apparel brands in an era of globalization’ Ed Gribbin will explain how the weak domestic market in Europe over the past five years has converged with two major factors - rapid advances in internet technologies and huge, emerging markets of middle-class consumers in China, India and Brazil - to create new global growth opportunities for European brands.
He will reveal that one of the biggest challenges for taking advantage of those opportunities is apparel fit. Drawing on his unparalleled experience of global body shape analysis he will show how people are sized and shaped differently all over the world and will explain how brands should adapt, if at all, to be successful in overseas markets. He will conclude with practical real-world examples of what works and what does not, as brands compete in this new era of globalization.
The main themes of the SmartFit conference will be apparel sizing and fit in relation to 3D body scanning, mass customization, e-commerce and digital fashion. Ed Gribbin will join a specialist line-up of international speakers that include: Jean-Loup Renneson of Telmat speaking on ‘Low cost 3D body scanners with full functionality’; Mariëlle van den Hurk of Lectra on ‘How you can increase revenue with good fit’; and Joris Cools of HoGent who will announce the results and implementation of the latest SmartFit measurement campaign 2012-2013.
Ed Gribbin. President, Alvanon, Inc. is generally regarded throughout the global apparel industry as the world’s foremost authority on apparel sizing and fit and serves numerous global organizations dedicated to the success of the retail, apparel and textile sectors. He leads Alvanon teams around the globe helping fashion industry clients optimize their fit, sizing and product development strategies.
He joined Alvanon in 2006 to launch the AlvaInsight strategic consulting division. At Alvanon he has played an outstanding role in developing global fit strategies based on the 3D body shape data analysis of over 300,000 consumers. His expert advice on improved fit strategies has secured consultancy contracts with some of the world’s largest brands and retailers in the fashion, lingerie, sportswear, swimwear, corporate clothing and mail order sectors.
Ed Gribbin currently operates from the group’s head office in New York and regional offices in the UK, Hong Kong and Germany. Prior to Alvanon, Ed served as president of Intellifit Corporation, where he co-invented the revolutionary Intellifit Body Scanner. As senior vice president at Angelica Corporation, Ed managed sales, marketing, design and production for one of the largest corporate-wear companies in the US.