Home / Knowledge / News / Apparel/Garments / Allen Solly checks in with men's trendy & youthful Chinos
Allen Solly checks in with men's trendy & youthful Chinos
07
May '14
Credited for introducing ‘cotton trousers’ to Indian consumers, Allen Solly, one of India’s leading trouser brands, has once again established itself by re-inventing the cotton trousers space with the better known Chinos.
 
Trendy and youthful, chinos today are a smart way to dress primarily because of their slimmer fit and vibrant colour options. With a dressier style than denims, chinos fall within the purview of a smart, business dress code as well as for a weekend getaway outfit. 
 
A strong and seamless amalgamation of the latest international trends and Allen Solly’s mantra of casual yet sophisticated dressing, a classic pair of Allen Solly’s chinos is all one require for a day at work and a night out with friends. 
 
Allen Solly provides Chinos in a number of varying shades and tones and they are extremely stylish and versatile. Made with cotton, they can be spotted in bright pops of colour as well as earthy tones and pastels of spring hues. The catchy colours and easy fabrics make this array totally desirable while forming a bold statement!
 
Breaking the conventions of typical ‘formal wear’, Allen Solly’s chinos are both smart and comfortable, making them appropriate for work and ideal for after! They incorporate a standout approach to smart-casual with a colourful vein running through them. Allen Solly chinos are available in 4 young fits – Custom, Smart Slim, Ultra Slim and Trenims that can be obtained in various colours, which make the consumers feel slimmer and younger.
 
Commenting on this trend, Sooraj Bhat, Brand Head, Allen Solly says, “Playing by conventions is not our rule, we try to bring to our customers fresh styles that they can fall in love with. In today’s world chinos is the way to dress. It retains a strong level of versatility and ‘wearability’. It makes one feel lighter and brighter.”
 
With the objective of attracting younger consumers into brand's fold, Allen Solly’s Chino’s are made for the “young man's dressed-up look”, further establishing the brands’ code for Friday Dressing. 
 
So step out of the monotony this summer. Trousers are passé; Chino’s are the new way to go!
 

Allen Solly


Must ReadView All

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Apparel/Garments | On 22nd Sep 2017

Govt announces new duty drawback rates for garments

The Government of India has today announced the new duty drawback...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search