Home / Knowledge / News / Apparel/Garments / Allen Solly checks in with men's trendy & youthful Chinos
Allen Solly checks in with men's trendy & youthful Chinos
07
May '14
Credited for introducing ‘cotton trousers’ to Indian consumers, Allen Solly, one of India’s leading trouser brands, has once again established itself by re-inventing the cotton trousers space with the better known Chinos.
 
Trendy and youthful, chinos today are a smart way to dress primarily because of their slimmer fit and vibrant colour options. With a dressier style than denims, chinos fall within the purview of a smart, business dress code as well as for a weekend getaway outfit. 
 
A strong and seamless amalgamation of the latest international trends and Allen Solly’s mantra of casual yet sophisticated dressing, a classic pair of Allen Solly’s chinos is all one require for a day at work and a night out with friends. 
 
Allen Solly provides Chinos in a number of varying shades and tones and they are extremely stylish and versatile. Made with cotton, they can be spotted in bright pops of colour as well as earthy tones and pastels of spring hues. The catchy colours and easy fabrics make this array totally desirable while forming a bold statement!
 
Breaking the conventions of typical ‘formal wear’, Allen Solly’s chinos are both smart and comfortable, making them appropriate for work and ideal for after! They incorporate a standout approach to smart-casual with a colourful vein running through them. Allen Solly chinos are available in 4 young fits – Custom, Smart Slim, Ultra Slim and Trenims that can be obtained in various colours, which make the consumers feel slimmer and younger.
 
Commenting on this trend, Sooraj Bhat, Brand Head, Allen Solly says, “Playing by conventions is not our rule, we try to bring to our customers fresh styles that they can fall in love with. In today’s world chinos is the way to dress. It retains a strong level of versatility and ‘wearability’. It makes one feel lighter and brighter.”
 
With the objective of attracting younger consumers into brand's fold, Allen Solly’s Chino’s are made for the “young man's dressed-up look”, further establishing the brands’ code for Friday Dressing. 
 
So step out of the monotony this summer. Trousers are passé; Chino’s are the new way to go!
 

Allen Solly


Must ReadView All

Textiles | On 25th May 2016

Vietnam’s fabric & garment exports up 6.7% in Jan-April

Fabric and garment exports from the Southeast Asian nation of Vietnam ...

Textiles | On 25th May 2016

CAIT for joint coalition of trade & industry on GST

Proposing a joint coalition of trade and industry bodies, the...

Apparel/Garments | On 25th May 2016

‘Mauritius is reliable supplier of high-value garments’

The textile and apparel industry in Mauritius has become a reliable...

Interviews View All

Frank Gossmann
Rotorcraft AG

What new innovations did Rotorcraft exhibit at the recent textile...

Priyanka
Studio Priyanka Rajiv

To which countries does India export majority of its hand-embroidered...

Evelyne Cholet
UCMTF

Which regions are the largest importers of French textile machines? What...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Paolo Ocleppo
Sandvik Hyperion

<b><i>Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion...

Johan Berlin
InvestKonsult Sweden AB

<i><b>Investkonsult Sweden AB has been buying and selling second-hand...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
May 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search