Home / Knowledge / News / Apparel/Garments / Allen Solly checks in with men's trendy & youthful Chinos
Allen Solly checks in with men's trendy & youthful Chinos
07
May '14
Credited for introducing ‘cotton trousers’ to Indian consumers, Allen Solly, one of India’s leading trouser brands, has once again established itself by re-inventing the cotton trousers space with the better known Chinos.
 
Trendy and youthful, chinos today are a smart way to dress primarily because of their slimmer fit and vibrant colour options. With a dressier style than denims, chinos fall within the purview of a smart, business dress code as well as for a weekend getaway outfit. 
 
A strong and seamless amalgamation of the latest international trends and Allen Solly’s mantra of casual yet sophisticated dressing, a classic pair of Allen Solly’s chinos is all one require for a day at work and a night out with friends. 
 
Allen Solly provides Chinos in a number of varying shades and tones and they are extremely stylish and versatile. Made with cotton, they can be spotted in bright pops of colour as well as earthy tones and pastels of spring hues. The catchy colours and easy fabrics make this array totally desirable while forming a bold statement!
 
Breaking the conventions of typical ‘formal wear’, Allen Solly’s chinos are both smart and comfortable, making them appropriate for work and ideal for after! They incorporate a standout approach to smart-casual with a colourful vein running through them. Allen Solly chinos are available in 4 young fits – Custom, Smart Slim, Ultra Slim and Trenims that can be obtained in various colours, which make the consumers feel slimmer and younger.
 
Commenting on this trend, Sooraj Bhat, Brand Head, Allen Solly says, “Playing by conventions is not our rule, we try to bring to our customers fresh styles that they can fall in love with. In today’s world chinos is the way to dress. It retains a strong level of versatility and ‘wearability’. It makes one feel lighter and brighter.”
 
With the objective of attracting younger consumers into brand's fold, Allen Solly’s Chino’s are made for the “young man's dressed-up look”, further establishing the brands’ code for Friday Dressing. 
 
So step out of the monotony this summer. Trousers are passé; Chino’s are the new way to go!
 

Allen Solly

Must ReadView All

Apparel/Garments | On 23rd Feb 2017

NAFTA renegotiation puts Mexico-US jeans trade at risk

The almost imminent renegotiation of the North America Free Trade...

Rick Helfenbein (left), president and CEO of AAFA, with Juan Estrada, chief of party, Hub; Courtesy: Hub

Apparel/Garments | On 23rd Feb 2017

AAFA inks agreement for best manufacturing in East Africa

The American Apparel & Footwear Association (AAFA) has entered into a ...

Mango vice-chairman and member of the board of directors Daniel Lopez (L) with Ananth Narayanan, CEO, Myntra & Jabong. Courtesy: Myntra

Apparel/Garments | On 23rd Feb 2017

Mango awards distribution & management rights to Myntra

Mango, the Spanish fast fashion brand, has awarded its master...

Interviews View All

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search