Home / Knowledge / News / Apparel/Garments / Allen Solly checks in with men's trendy & youthful Chinos
Allen Solly checks in with men's trendy & youthful Chinos
May '14
Credited for introducing ‘cotton trousers’ to Indian consumers, Allen Solly, one of India’s leading trouser brands, has once again established itself by re-inventing the cotton trousers space with the better known Chinos.
Trendy and youthful, chinos today are a smart way to dress primarily because of their slimmer fit and vibrant colour options. With a dressier style than denims, chinos fall within the purview of a smart, business dress code as well as for a weekend getaway outfit. 
A strong and seamless amalgamation of the latest international trends and Allen Solly’s mantra of casual yet sophisticated dressing, a classic pair of Allen Solly’s chinos is all one require for a day at work and a night out with friends. 
Allen Solly provides Chinos in a number of varying shades and tones and they are extremely stylish and versatile. Made with cotton, they can be spotted in bright pops of colour as well as earthy tones and pastels of spring hues. The catchy colours and easy fabrics make this array totally desirable while forming a bold statement!
Breaking the conventions of typical ‘formal wear’, Allen Solly’s chinos are both smart and comfortable, making them appropriate for work and ideal for after! They incorporate a standout approach to smart-casual with a colourful vein running through them. Allen Solly chinos are available in 4 young fits – Custom, Smart Slim, Ultra Slim and Trenims that can be obtained in various colours, which make the consumers feel slimmer and younger.
Commenting on this trend, Sooraj Bhat, Brand Head, Allen Solly says, “Playing by conventions is not our rule, we try to bring to our customers fresh styles that they can fall in love with. In today’s world chinos is the way to dress. It retains a strong level of versatility and ‘wearability’. It makes one feel lighter and brighter.”
With the objective of attracting younger consumers into brand's fold, Allen Solly’s Chino’s are made for the “young man's dressed-up look”, further establishing the brands’ code for Friday Dressing. 
So step out of the monotony this summer. Trousers are passé; Chino’s are the new way to go!

Allen Solly

Must ReadView All

Textiles | On 20th Oct 2016

Indian polyester market demand grows 14% in Q2 FY17: RIL

The Indian polyester market witnessed a demand growth of 14 per cent...

Fashion | On 20th Oct 2016

Replay to explore new markets in 2017

Replay, the iconic Germany based denim brand, is planning to get into ...

Textiles | On 20th Oct 2016

Pakistan proposes Rs200 bn for textile sector revival

A bailout package of Rs 200 billion has been proposed by the Pakistan ...

Interviews View All

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search