Home / Knowledge / News / Apparel/Garments / Allen Solly checks in with men's trendy & youthful Chinos
Allen Solly checks in with men's trendy & youthful Chinos
07
May '14
Credited for introducing ‘cotton trousers’ to Indian consumers, Allen Solly, one of India’s leading trouser brands, has once again established itself by re-inventing the cotton trousers space with the better known Chinos.
 
Trendy and youthful, chinos today are a smart way to dress primarily because of their slimmer fit and vibrant colour options. With a dressier style than denims, chinos fall within the purview of a smart, business dress code as well as for a weekend getaway outfit. 
 
A strong and seamless amalgamation of the latest international trends and Allen Solly’s mantra of casual yet sophisticated dressing, a classic pair of Allen Solly’s chinos is all one require for a day at work and a night out with friends. 
 
Allen Solly provides Chinos in a number of varying shades and tones and they are extremely stylish and versatile. Made with cotton, they can be spotted in bright pops of colour as well as earthy tones and pastels of spring hues. The catchy colours and easy fabrics make this array totally desirable while forming a bold statement!
 
Breaking the conventions of typical ‘formal wear’, Allen Solly’s chinos are both smart and comfortable, making them appropriate for work and ideal for after! They incorporate a standout approach to smart-casual with a colourful vein running through them. Allen Solly chinos are available in 4 young fits – Custom, Smart Slim, Ultra Slim and Trenims that can be obtained in various colours, which make the consumers feel slimmer and younger.
 
Commenting on this trend, Sooraj Bhat, Brand Head, Allen Solly says, “Playing by conventions is not our rule, we try to bring to our customers fresh styles that they can fall in love with. In today’s world chinos is the way to dress. It retains a strong level of versatility and ‘wearability’. It makes one feel lighter and brighter.”
 
With the objective of attracting younger consumers into brand's fold, Allen Solly’s Chino’s are made for the “young man's dressed-up look”, further establishing the brands’ code for Friday Dressing. 
 
So step out of the monotony this summer. Trousers are passé; Chino’s are the new way to go!
 

Allen Solly


Must ReadView All

Japan’s JICA promoting energy-saving devices in Bangladesh

Apparel/Garments | On 21st Feb 2018

Japan’s JICA promoting energy-saving devices in Bangladesh

The Japan International Cooperation Agency (JICA) is promoting use of ...

China’s JD.com announces financing pacts for JD Logistics

Textiles | On 21st Feb 2018

China’s JD.com announces financing pacts for JD Logistics

China’s largest retailer JD.com Inc recently announced it has entered ...

Courtesy: Indorama Ventures

Textiles | On 21st Feb 2018

IVL 2017 revenue up 17% y-o-y to $8,438 million

Indorama Ventures Public Company Limited (IVL) has reported revenue...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search