Home / Knowledge / News / Apparel/Garments / Enamor debuts figure flattering shapewear 'The Hourglass'
Enamor debuts figure flattering shapewear 'The Hourglass'
May '14
Keeping with the need of the hour, leading Indian Lingerie brand Enamor launches its new category of shapewear – ‘The Hourglass Collection’, a stylish range of shape wear that fits like a glove and enhances shape in any outfit. Designed around the theme of an hourglass figure, the collection is made to give a finest shape to body and give a smooth hourglass silhouette.
The Hourglass collection is inspired by three different body types – Apple shape, Hourglass shape and Pear shape. The collection is designed to shape, sculpt and flatter figure with fashionable shapewear that doesn’t compromise on comfort or style. 
Styled with simplicity Enamor's shapewear collection is filled with delicate designs and pretty colours such as  mauve, buff , raspberry and classic black, giving the products a soft, feminine look and feel. Shapewear collection is ideal for any body type and helps enhance one's natural shape, the hourglass collection is designed to give a fabulous look at every hour of the day. 
This collection caters to specific needs based on both individual body types and includes hi-waist thigh shapers to slim thighs, high waist slimmer for midriff and waist; body, torso & tummy slimmers, to shape body and target tummy and lifts rear, while giving hips a smoother and toned silhouette.
Expertly designed to highlight the female silhouette without ever compromising on comfort, Enamor has introduced new fabric innovations such as control mesh with jacquard and lace paneling. This unique play of fabric allows body and skin to breath leaving feeling comfortable and at ease in ones shapewear. 
The Hourglass collection is available in stores starting May 2014, and will be followed by the launch of Enamor’s Purple haze collection in the coming months. Look spectacular and feel comfortable this with Enamor’s exclusive range that leaves one feeling stylish, trendy and, truly beautiful and unique. 
About Enamor
The brand enamor belongs to Gokaldas Intimatewear Private Limited a company set up in 2003. The brands objective is to provide the Indian women with the best fitting lingerie using most appropriate fabrics laces and embroideries. The styling and colours complement the current fashion trends followed internationally. 


Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Rajiv Sirohi

‘Portugal is taking away a major share of the mill made sector.’

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search